Outdoor brand K2 announced on November 11 that Actor Park Seo-joon was selected as a brand exclusive Model.
K2 said that the healthy Image of Actor Park Seo-joon, who has a variety of fans regardless of generation with bright and positive energy, is well matched with the K2 brand Image and selected as a new face.
Park Seo-joon will show a Tech Plus line for hiking and light hiking, and a Life line look that reflects functional lifestyle wear and athletic trends. It will show an active yet sensual look.
Park Seo-joon will start his activities as a full-fledged K2 Model starting with the release of the picture in March.
"Park Seo-joon's healthy and active Image has been selected as a Model in line with the K2 brand Image," said Shin Seon-cheol, head of the K2 marketing team. "I expect that Park Seo-joon's charm of eight colors, which plays a variety of genres, will bring newness and fresh vitality to K2."
On the other hand, Park Seo-joon is playing the role of Park Sae-roi in JTBC gilt Drama 'ItaeOne Clath'.