Boy Group Personal Brand Reputation In March 2020, Big Data analysis was conducted in the order of BTS Jimin 2nd BTS Jungkook 3rd BTS.
The Korea Institute of Corporate Reputation analyzed the brand reputation of JiSoo, MediaJiSoo, Communication JiSoo, and Community JiSoo by extracting 179,939 brand big data of 598 individual Boy Group individuals from February 19 to March 20 to analyze the Big Data of the Boy Group individual brand. Compared to the big data of 168,866,199 in the Boy Group personal brand reputation in February 2020, it increased 0.99%.
Brand reputation JiSoo is an indicator created by brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the analysis of the Boy Group personal brand reputation, it is possible to measure the positive evaluation of the boy group personal brand, media interest, and consumer interest and communication. The analysis of the brand reputation of the boy group included the analysis of brand value evaluation that measured brand influence and the qualitative evaluation of the brand reputation monitor.
An official said, "The BTS Jimin brand, which ranked first in the Boy Group's personal brand reputation, showed a high level of 'proven, powerful, breakthrough' in the link analysis, and 'filter, ON, and fake love' was analyzed highly in the keyword analysis. In the positive ratio analysis, the positive ratio was 92.08%. "
In March 2020, the top 100 brands of the Boy Group's personal brand reputation were BTS Jimin, BTS Jungkook, BTS Bu, BTS Suga, BTS RM, BTS Jin, Astro Cha Eun Woo, WINNER Kang Seung Yoon, BTS Jay Hop, CNBLUE Jung Yong Hwa, FT Island Choi Min Hwan, BIGBANG Ji Dragon, BtoB Woomin, EXO Suho, EXO Baekhyun, VIXX Ravi, EXO Kai, nct Representation, EXO Chanyeol, VIXX Hongbin, Super Junior Shindong, Bigton Han Seungwoo, nct Mark, SF9 Rown, WINNER Song Minho, NU'EST Minhyun, EXO Chen, BIGBANG Sun, N CT Taeyong, Astro Moonbin, Techs Kies Eun Ji Won, nct Doyoung, Seventeen Jun, nct Hae Chan, The Boyz Present, Seventeen Min Kyu, nct Johnny, EXO Sehun, B1A4 Mountains, Seventeen Won Woo, Block B Park Kyung, Berry Berry Kang Min, AB6IX Lee Dae Hwi, Seventeen Seung Kwan, Shiny Taemin, Seventeen Hoshi, EXO Ray, BIGBANG Daesung, TVXQ Yunho, Techs Kies Jangsuwon, Astro Yoon Sanha, nct Utah, EXO Dio, nct Taeil, 2PM Junho, Bigton Choi Byung Chan, AB6IX Park Woojin, Super Junior Kyuhyun, VIXX Leo, WINNER Kim Jin-woo, Seventeen Scoops, Super Junior Eunhyuk, Monstar X Wonho, Block B Pio, Shinhwa Kim Dongwan, Monstar X Minhyuk, Seventeen Dogum, Bigton Jung Soo Bin, Bigton Heo Chan, NU'EST Back Ho, WINNER Lee Seung-hoon, BtoB Lee Chang-seop, SF9 Chanhee, Bigton Dohanse, Seventeen Joshua, Pentagon Hui, Bigton Kang Seung-sik, Seventeen Vernon, VIXX En, BtoB Jung Il-hoon, Monstar Shanu, The Boyz New, Super Junior East Sea, TVXQ Min, Seventeen Dino, nct Jaemin, Bigton Lim Se-joon, nct Ji Sung, Monstar X IM, VIXX Ken, BtoB Lim Hyun Sik, 2PM Woo Young, The Boyz starring, Infinite Kim Sung Kyu, Seventeen Diet, Shinhwa Andy, Monstar X.