'Love's Unstoppable' Hyun Bin, Actor Brand No. 1 ..Park Seo-joon and Kim Da-mi respectively 2nd and 3rd place

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Drama Actor Brand Reputation As a result of Big Data analysis in February 2020, it was analyzed in the order of Kim Da-mi, 3rd place in Park Seo-joon 2nd place in Hyun Bin.The Korean company RAND Corporation measured 132,857,415 brand Big Data of 50 actors in the drama that aired from January 27, 2020 to February 28, 2020, with the amount of brand participation, media, communication, and communication of consumers, and made JiSoo as a brand reputation algorithm.Compared to the Actor brand Big Data 108,665,572 in January 2020, it increased by 22.26%.The analysis of brand reputation of drama actors was conducted by using the brand Big Data analysis with participation JiSoo, media JiSoo, communication JiSoo, and community JiSoo.Brand reputation JiSoo is an indicator that extracts brand Big Data and analyzes consumer behavior by reputation analysis algorithm and classifies it into participation value, communication value, media value, community value, and social value.The brand Big Data analysis can measure positive evaluation of brand, source and interest of media, interest and communication of consumers, spread of community about issues, and response and popularity of contents.In February 2020, the 30th place in the drama Actor brand reputation was: Hyun Bin, Park Seo-joon, Kim Da-mi, Son Ye-jin, Kwon Nara, Kim Bo-ra, Ahn Hyo-seop, Seo Ji-hye, Kim Jung-hyun, Jo Byung-gyu, Lee Sung-kyungng, Namgoong Min In, Oh Min-seok, Kim Hye-soo, Han Suk-kyu, Yoo Jae-myeong, Park Eun-bin, Sojuyeon, Ju Ji-hoon, Kim Joo-heon, Kim Dong-hee, Ok Taek-yeon, Ko Soo, Lee Yeon-hee, Lee Si-eon, Shin Dong-wook, Seo Hyun-jin Jin Se-yeon, Oh Jung-se, Lee Sung-min were in order.First, the brand of Hyun Bin was analyzed as brand reputation JiSoo 11,366,256 with participation JiSoo 4,293,765 Media JiSoo 2,732,436 Communication JiSoo 2,558,880 CommunityJiSoo 1,781,175.Second, the Park Seo-joon brand was analyzed as JiSoo 8,741,509 with participation JiSoo 3,275,570 media JiSoo 2,566,032 communication JiSoo 1,886,688 CommunityJiSoo 1,013,220.Third, Kim Da-mi brand was analyzed as JiSoo 8,733,643 as participating JiSoo 4,929,777 media JiSoo 1,838,088 communication JiSoo 1,231,488 CommunityJiSoo 734,290.The analysis of the drama Actor brand reputation in February 2020 shows that the brand of the Hyun Bin, which attracted consumers attention due to the drama the unstoppable love, was the number one analysis.In the Big Data link analysis, beautiful, likeable, love was high in the Hyun Bin brand, and Son Ye-jin, Crash Landing on You, bargaining was high in the keyword analysis.In the analysis of positive negative ratio, the positive ratio was 76.50%. RAND Corporation, a Korean company, is analyzing brand Big Data to understand the change in brand reputation.The drama Actor brand reviews were conducted from January 27, 2020 to February 28, 2020, with Hyun Bin, Park Seo-joon, Kim Da-mi, Son Ye-jin, Kwon Nara, Kim Bo-ra, Ahn Hyo-seop, Seo Ji-hye, Kim Jung-hyun, Jo Byung-gyu, Lee Sung-kyung Jung, Namgoong Minin, Oh Min-seok, Kim Hye-soo, Han Suk-kyu, Yoo Jae-myeong, Park Eun-bin, Soju Yeon, Ju Ji-hoon, Kim Joo Heon, Kim Dong Hee, Ok Taek Yeon, Ko Soo, Lee Yeon-hee, Lee Si-eon, Shin Dong-wook, Se O Hyon-jin, Jin Se-yeon, Oh Jung-se, Lee Sung-min, Jin Kyung, Yoo Tae-oh, Lim Joo-hwan, Shim Eun-kyung, Im Won-hee, Byun Jung-soo, Ju Sang-wook, Yun Na-mu, Lee Sun-gyun, Seol In-ah, Kim Min-gyu, Jo Bo-a, Lee Tae-hwan, Cha Ye-ryun, Choi Myung-gil, Kim Hong-pa, Choi Yoon-so, The analysis of brand Big Data was conducted on Su and Jung Ryeo Won.

Drama Actor Brand Reputation As a result of Big Data analysis in February 2020, it was analyzed in the order of Kim Da-mi, 3rd place in Park Seo-joon 2nd place in Hyun Bin.

The Korean company RAND Corporation measured 132,857,415 brand Big Data of 50 Actors in the drama that aired from January 27, 2020 to February 28, 2020, with the amount of brand participation, media, communication, and communication of consumers, and made JiSoo as a brand reputation algorithm. Compared to the Actor brand Big Data 108,665,572 in January 2020, it increased by 22.26%.

The analysis of brand reputation of drama Actors was conducted by using the brand Big Data analysis with participation JiSoo, media JiSoo, communication JiSoo, and Community JiSoo. Brand reputation JiSoo is an indicator that extracts brand Big Data and analyzes consumer behavior by reputation analysis algorithm and classifies it into participation value, communication value, media value, Community value, and social value. The brand Big Data analysis can measure positive evaluation of brand, source and interest of media, interest and communication of consumers, spread of Community about issues, and response and popularity of contents.

In February 2020, the 30th place in the drama Actor brand reputation was: Hyun Bin, Park Seo-joon, Kim Da-mi, Son Ye-jin, Kwon Nara, Kim Bo-ra, Ahn Hyo-seop, Seo Ji-hye, Kim Jung-hyun, Jo Byung-gyu, Lee Sung-kyungng, Namgoong Min In, Oh Min-seok, Kim Hye-soo, Han Suk-kyu, Yoo Jae-myeong, Park Eun-bin, Sojuyeon, Ju Ji-hoon, Kim Joo-heon, Kim Dong-hee, Ok Taek-yeon, Ko Soo, Lee Yeon-hee, Lee Si-eon, Shin Dong-wook, Seo Hyun-jin Jin Se-yeon, Oh Jung-se, Lee Sung-min were in order.

First, the brand of Hyun Bin was analyzed as brand reputation JiSoo 11,366,256 with participation JiSoo 4,293,765 Media JiSoo 2,732,436 Communication JiSoo 2,558,880 Community JiSoo 1,781,175.

Second, the Park Seo-joon brand was analyzed as JiSoo 8,741,509 with participation JiSoo 3,275,570 media JiSoo 2,566,032 communication JiSoo 1,886,688 Community JiSoo 1,013,220.

Third, Kim Da-mi brand was analyzed as JiSoo 8,733,643 as participating JiSoo 4,929,777 media JiSoo 1,838,088 communication JiSoo 1,231,488 Community JiSoo 734,290.

“The analysis of the drama Actor brand reputation in February 2020 shows that the brand of the Hyun Bin, which attracted consumers’ attention due to the drama ‘the unstoppable love’, was the number one analysis. In the Big Data link analysis, 'beautiful, likeable, love' was high in the Hyun Bin brand, and Son Ye-jin, Crash Landing on You, bargaining' was high in the keyword analysis. In the analysis of positive negative ratio, the positive ratio was 76.50%. "

RAND Corporation, a Korean company, is analyzing brand Big Data to understand the change in brand reputation. The drama Actor brand reviews were conducted from January 27, 2020 to February 28, 2020, with Hyun Bin, Park Seo-joon, Kim Da-mi, Son Ye-jin, Kwon Nara, Kim Bo-ra, Ahn Hyo-seop, Seo Ji-hye, Kim Jung-hyun, Jo Byung-gyu, Lee Sung-kyung Jung, Namgoong Minin, Oh Min-seok, Kim Hye-soo, Han Suk-kyu, Yoo Jae-myeong, Park Eun-bin, Soju Yeon, Ju Ji-hoon, Kim Joo Heon, Kim Dong Hee, Ok Taek Yeon, Ko Soo, Lee Yeon-hee, Lee Si-eon, Shin Dong-wook, Se O Hyon-jin, Jin Se-yeon, Oh Jung-se, Lee Sung-min, Jin Kyung, Yoo Tae-oh, Lim Joo-hwan, Shim Eun-kyung, Im Won-hee, Byun Jung-soo, Ju Sang-wook, Yun Na-mu, Lee Sun-gyun, Seol In-ah, Kim Min-gyu, Jo Bo-a, Lee Tae-hwan, Cha Ye-ryun, Choi Myung-gil, Kim Hong-pa, Choi Yoon-so, The analysis of brand Big Data was conducted on Su and Jung Ryeo Won.