Olivia to back is using Han Ji-min to strengthen the brand's lovely and energetic brand Image.
Han Ji-min won the Grand Prize at the 2019 MBC Acting Grand Prize and was recognized for his performance as a luxury masterpiece, following his captivating viewers with various works such as Snowy and Spring Night last year. Through personal SNS, we also share colorful and friendly aspects such as small daily life and work activities.
Olivia to back will select Han Ji-min as its exclusive model, emphasizing the brand's distinctive Contemporary sensibility and introducing a youthful style. Han Ji-min expects the lovely and clean Image that has been shown as a model in various fields such as beauty and jewelry as well as acting to enhance the sensitivity of the brand.
“The lovely and happy appearance of Han Ji-min in this picture will give many women excitement and expectation,” said an official from Olivia to back. “We will capture young and energetic women through various strategies such as style proposal, sponsorship, and product development using Han Ji-min.”