HUTECH massage chair, Lotte Hi-Mart, and related industry Jung Woo-sung' same Model AD expected synergy effect

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The Hutech massage chair has been carrying out a new TV campaign in 2020 with the main title of Present Technology, Hutech since the 16th of last month, and the exclusive Model Jung Woo-sung and Mijangsen are promoting the music sync massage technology of their massage chair through excellent production.Lotte Hi-Mart commemorates the 20th anniversary of its founding by using actor Jung Woo-sung as a model, and once again imprints the melody I have a little time ~ I have a place ~ and Lotte Mart ~ remembered as the main hook song to the whole people from the beginning of AD.In commemoration of its 50th anniversary, Dongbu recently re-elected actor Jung Woo-sung as Model and resumed Centreville TV AD in nine years with the title of different premium.According to an AD industry official, The most important thing in the AD effect is the harmony of brand products and models rather than the recognition of Model. As TV AD of the same model is transmitted at a similar time at a certain time, it is analyzed that it has the effect of solidifying the image of Jung Woo-sung = premium life style.We can create synergies, whether intentional or unintentional, by introducing the same model around the product line, which is more involved by consumers and consumes more opportunity costs than general consumer goods such as massage chairs, large home appliances, and brand apartments, and by intensively sending ADs at similar times ahead of the New Year holidays, said an industry source.onlineHUTECH PARKS, LOTTE Hi-Mart, Dongbu ConstructionJung Woo-sung=Premium Life Style Complete Brand and Model Harmony ImportantAD Officials Consolidating Values of Each Brand to Synergize Effect
The Hutech massage chair has been carrying out a new TV campaign in 2020 with the main title of Present Technology, Hutech since the 16th of last month, and the exclusive Model Jung Woo-sung and Mijangsen are promoting the music sync massage technology of their massage chair through excellent production.Lotte Hi-Mart commemorates the 20th anniversary of its founding by using actor Jung Woo-sung as a model, and once again imprints the melody I have a little time ~ I have a place ~ and Lotte Mart ~ remembered as the main hook song to the whole people from the beginning of AD.In commemoration of its 50th anniversary, Dongbu recently re-elected actor Jung Woo-sung as Model and resumed Centreville TV AD in nine years with the title of different premium.According to an AD industry official, The most important thing in the AD effect is the harmony of brand products and models rather than the recognition of Model. As TV AD of the same model is transmitted at a similar time at a certain time, it is analyzed that it has the effect of solidifying the image of Jung Woo-sung = premium life style.We can create synergies, whether intentional or unintentional, by introducing the same model around the product line, which is more involved by consumers and consumes more opportunity costs than general consumer goods such as massage chairs, large home appliances, and brand apartments, and by intensively sending ADs at similar times ahead of the New Year holidays, said an industry source.onlineHUTECH PARKS, LOTTE Hi-Mart, Dongbu ConstructionJung Woo-sung=Premium Life Style Complete Brand and Model Harmony ImportantAD Officials Consolidating Values of Each Brand to Synergize Effect

The Hutech massage chair has been carrying out a new TV campaign in 2020 with the main title of "Present Technology, Hutech" since the 16th of last month, and the exclusive Model Jung Woo-sung and Mijangsen are promoting the music sync massage technology of their massage chair through excellent production.

Lotte Hi-Mart commemorates the 20th anniversary of its founding by using actor Jung Woo-sung as a Model, and once again imprints the melody "I have a little time ~ I have a place ~" and "Lotte Mart ~" remembered as the main hook song to the whole people from the beginning of AD. In commemoration of its 50th anniversary, Dongbu recently re-elected actor Jung Woo-sung as Model and resumed Centreville TV AD in nine years with the title of "different premium".

According to an AD industry official, "The most important thing in the AD effect is the harmony of brand products and Models rather than the recognition of Model." As TV AD of the same Model is transmitted at a similar time at a certain time, it is analyzed that it has the effect of solidifying the image of Jung Woo-sung = premium Life style'.

“We can create synergies, whether intentional or unintentional, by introducing the same Model around the product line, which is more involved by consumers and consumes more opportunity costs than general consumer goods such as massage chairs, large home appliances, and brand apartments, and by intensively sending ADs at similar times aheAD of the New Year holidays,” said an industry source.

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HUTECH PARKS, Lotte Hi-Mart, Dongbu Construction"Jung Woo-sung=Premium Life Style" Complete Brand and Model Harmony ImportantAD Officials "Consolidating Values of Each Brand to Synergize Effect"