Shinhan Bank 'shooted SOL ruction' copy to boost 'shoot' Cognitive

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Shinhan Bank conducted the AD-making project this year to attract attention to the mobile banking system, Tensindon Shoal (SOL).It is the intention to produce AD that I want to keep next to so that I can cut AD or take a picture of my smartphone.It is in the judgment that the Cognitive degree about the Tenshindon shoot can be naturally raised.The AD, which was introduced in June after such troubles, is a smart SOL ruction.The AD features actor Park Bo-gum, a Shinhan Bank model, holding a smartphone.I emphasized the manly and confident figure, escaping from the bright and cute image of Park Bo-gum.We used black and white photographs to emphasize a more sophisticated image, Shinhan Bank explained.Park Bo-gums smartphone screen has as much full color as it does; the screen features the initial screen of Tensshindon Shoal.AD copy is a good SOL ruction at any moment. At the bottom, from SOL ructions where banking changes and enjoys to SOL ructions that benefit your life.Tenshindon put a message called Standard, a platform that helps every moment of life beyond the banking app.Rather than explaining the detailed function of mobile banking, it is said that the word Shoot conveyed a concise image so that it can be remembered.The AD also went with TV AD, also exporting it to Shinhan Banks official social networking accounts, including YouTube and Facebook.At the time of shooting AD, he also shared a back story that shows various aspects of Park Bo-gum to enhance continuity.I think it has attracted more attention than the AD that filled the information, said Lee Byung-chul, head of brand promotion at Tenshindon Financial Group. In fact, the viral effect of collecting the newspaper AD and posting it on a personal blog was also significant.We will try to make more interesting and differentiated ADs in the future, Lee added.2019 Hankyung AD Grand Prize in Banking
Shinhan Bank conducted the AD-making project this year to attract attention to the mobile banking system, Tensindon Shoal (SOL).It is the intention to produce AD that I want to keep next to so that I can cut AD or take a picture of my smartphone.It is in the judgment that the Cognitive degree about the Tenshindon shoot can be naturally raised.The AD, which was introduced in June after such troubles, is a smart SOL ruction.The AD features actor Park Bo-gum, a Shinhan Bank model, holding a smartphone.I emphasized the manly and confident figure, escaping from the bright and cute image of Park Bo-gum.We used black and white photographs to emphasize a more sophisticated image, Shinhan Bank explained.Park Bo-gums smartphone screen has as much full color as it does; the screen features the initial screen of Tensshindon Shoal.AD copy is a good SOL ruction at any moment. At the bottom, from SOL ructions where banking changes and enjoys to SOL ructions that benefit your life.Tenshindon put a message called Standard, a platform that helps every moment of life beyond the banking app.Rather than explaining the detailed function of mobile banking, it is said that the word Shoot conveyed a concise image so that it can be remembered.The AD also went with TV AD, also exporting it to Shinhan Banks official social networking accounts, including YouTube and Facebook.At the time of shooting AD, he also shared a back story that shows various aspects of Park Bo-gum to enhance continuity.I think it has attracted more attention than the AD that filled the information, said Lee Byung-chul, head of brand promotion at Tenshindon Financial Group. In fact, the viral effect of collecting the newspaper AD and posting it on a personal blog was also significant.We will try to make more interesting and differentiated ADs in the future, Lee added.2019 Hankyung AD Grand Prize in Banking

Shinhan Bank conducted the AD-making project this year to attract attention to the mobile banking system, Tensindon Shoal (SOL). It is the intention to produce AD that I want to keep next to so that I can cut AD or take a picture of my smartphone. It is in the judgment that the Cognitive degree about the Tenshindon shoot can be naturally raised.

The AD, which was introduced in June after such troubles, is a 'smart SOL ruction'. The AD features actor Park Bo-gum, a Shinhan Bank model, holding a smartphone. I emphasized the manly and confident figure, escaping from the bright and cute image of Park Bo-gum. “We used black and white photographs to emphasize a more sophisticated image,” Shinhan Bank explained.

Park Bo-gum's smartphone screen has as much full color as it does; the screen features the initial screen of Tensshindon Shoal. AD copy is “a good SOL ruction at any moment.” At the bottom, “from SOL ructions where banking changes and enjoys to SOL ructions that benefit your life.” Tenshindon put a message called "Standard, a platform that helps every moment of life beyond the banking app." Rather than explaining the detailed function of mobile banking, it is said that the word 'Shoot' conveyed a concise image so that it can be remembered.

The AD also went with TV AD, also exporting it to Shinhan Bank's official social networking accounts, including YouTube and Facebook. At the time of shooting AD, he also shared a back story that shows various aspects of Park Bo-gum to enhance continuity.

“I think it has attracted more attention than the AD that filled the information,” said Lee Byung-chul, heAD of brand promotion at Tenshindon Financial Group. “In fact, the viral effect of collecting the newspaper AD and posting it on a personal blog was also significant.” “We will try to make more interesting and differentiated ADs in the future,” Lee ADded.

2019 Hankyung AD Grand Prize in Banking