sbs will co-produce the Indonesian version of Running Man.
sbs held a ceremony for the signing of Deal Memo, a joint production of Season 1 Indonesia with Indonesian operator FCL, at the sbs building in Mok-dong on the 29th of last month. FCL is an investment company of Sinarmas Group, the fourth largest Indonesian business, and is pursuing content production and distribution business including ott business. Season 1 of the Indonesian Running Man is scheduled to be produced in the middle of next year with the aim of broadcasting terrestrial broadcasting in Indonesia and ott.
With the success of Season 1 of the Vietnam Running Man boosting the power of Running Man content throughout Southeast Asia, this joint production of Running Man Indonesia is expected to be a stepping stone to the spread of joint production of Running Man Southeast Asia. Indonesia is the central country in Southeast Asia with the largest population of Southeast Asia (about 270 million people), so it is expected to play a major role in driving the Korean Wave in Southeast Asia.
“sbs will also enter Indonesia, the largest market in Southeast Asia, following China and Vietnam,” said Kim Yong-jae, head of sbs’s global content biz team. “We will make every effort to make a big contribution to the spread of the Korean Wave by making it as we have made our way through research and research over three years.” “Running Man Indonesia is expected to resonate with the market through a new attempt to combine broadcasting and ott in Indonesia, where ott is growing rapidly,” said Jimmy Kim, CEO of Zenplis, an ott brand of FCL.
