The picture, which was born as the first co-work of global artists BTS and Fila, finally took off the veil.
On December 23, the global sports brand Fila (Fila) unveiled the 2020 One World (One Fila) pictorial with BTS, a global Model. BTS was the first picture to co-work after becoming Fila's global Model, and it was released simultaneously throughout the World, including the Americas, Europe and Asia as well as in Korea.
The seven BTS members in the picture showed a unique harmony while radiating differentiated charm with their poses and facial expressions, wearing white T-shirts with the linear (Fila) logo representing the Fila brand. This picture is a communication concept of Fila's One World (One Fila) and features the unique charm of BTS added to the unique sensibility of Fila brand based on Heritage. Fila, along with BTS, has been implementing One World One Fila in earnest since 2020 and expressed its willingness to communicate with former World consumers in a way that Fila alone.
The official photo release was originally scheduled for January, but it was a surprise release of some (one cut) to meet consumers' hot expectations. With this cut release, we have further increased expectations for their future activities.
The 2020 One World One Fila pictorial with Fila and BTS will be available from the beginning of January 2020 through the former World Fila Store, the Fila official website for each country, and Fila official SNS (Facebook, YouTube, Instagram, etc.).
“We are going to be able to release some of the schedule as soon as possible to give back a little bit of our gratitude to our Fila who was with BTS,” said Fila. “We plan to continue our genuinely unique communication with more people through the synergy that Fila and BTS will create together.”
hwang hye-jin