EXO released a trailer video on the official website and various SNS accounts at 0:00 on the 8th to announce the start of the '# EXODEUX' (# EXODUS) promotion.
'# EXODEUX' promotion is expected to raise expectations for new albums with a different teaser promotion that combines the concept of the regular 6th album and EXO's world-view storytelling that has been in place since its debut.
The trailer video released on the day foresaw the emergence of another EXO, the so-called X-EXO, created by the red energy, the subject of the conflict, and the Battle of EXO vs. X-EXO, which will be unfolded in the future.
In addition, X-EXO's various SNS accounts will be opened, and various contents such as teaser images, videos, and music video teasers produced with contradictory concepts will be released sequentially through EXO and X-EXO accounts.
At midnight, we will open '# EXODEUX' mobile promotion page. Based on the user's response index such as the number of likes, retweets and comments released to both accounts, we will show the Battle situation of EXO and X-EXO in real time, and we will also show reward contents for the concept that we won in Battle in the future.
On the other hand, EXO's regular 6th album 'obsession' will be released on the 27th.