Actor Jung Woo-sung will also act as a model for the Hutech massage chair in 2020.
Hewitech announced on the 25th that it will release the shooting scene of the 2020 tv campaign which was held on the 13th, and act as an ADvertising model of Actor Jung Woo Sung in 2020.
“We are preparing a new product that will surprise our customers,” a company official said. “We plan to launch a massive tv campaign in a way that is not in the world, in line with the needs and conclusions of the Hutech brand.”
An official of Hewitek dismissed the ADvertising concept as a foreign secret, and at the same time, he mADe some inquiries about the Actor Jung Woo-sung's scene.
“Jung Woo-sung understood the direction and concept of the AD in 2020 and gave off all the charm to the level above Conti,” said a Hewitek official. “Every time the cut sign fell, applause poured out. “You can expect it,” he said.
As a result of a survey of 4,700 massage chair purchasers at the Heutek retail store for eight months from March, the first recognition route of the brand was more than 60% of the average tv CF compared to online ADvertising or outdoor ADvertising. In ADdition, 32.4% of the respondents answered that they know the brand well.
According to Hewitek, 85.8% of the 4,700 respondents who answered the direct store survey chose the 'performance of the product itself' as the reason for the purchase decision.
The company said, "While we do not miss the core of the massage chair, the campaign with Actor Jung Woo-sung is synergizing. “We will launch a new campaign AD as early as next month,” he said.
2020 tv campaign shooting scene revealed