Dongwon F&B announced on the 10th that it introduced a new CF of New site sensibility, Yangban Kim, as a model for Actor Kim Yoo-jung.
Yangban Kim is a national representative who has been in the top position in the domestic market for 20 years since its launch in 1986. This CF was created with the concept of 'New site' to emphasize the traditional aspect of the brand and to inform the Baby boomers generation of the brand value.
New site, which has emerged as a new trend of the Baby boomers generation recently, is a new word that combines newness and retro, which refers to a tendency to enjoy the past. This CF attracts attention because it is CF where Kim Yoo-jung, the representative Actor of Baby boomers generation, and New site sensibility meet.
In this CF, CM song, which was inserted into the CF in 1989 and gained popularity, reappeared. This CM song is reused as the original sound quality recorded at the time, and the analog sensibility is fully alive.
Especially, the unique melody on the song 'Dongwon Yangban Kim' captures the ears of the Baby boomers generation who pursues unique taste as well as the older generation who feels nostalgia in the past.
Kim Yoo-jung does not eat the yangban Kim in a special way at CF, but only shows the delicious eating of the kimchi itself or the white rice. CF emphasizes that this scene is a good food by itself.
In addition to the official version, this CF has been produced in various versions such as ASMR version and Dongwon Yangban Kim refrain version, and can be found on Dongwon F & B official YouTube channel.
Meanwhile, Dongwon F&B has been continuously communicating with Baby boomers targets through various CFs, including Dongwon Tuna CF, which has recently been loved to exceed 20 million online cumulative views, and the show of this Yangban Kim CF.
- 1989 Kim CM Song and Actor Kim Yoo-jung model Baby boomers generation taste sniper