Activity of Actor Song Hye-kyo (37), leaving behind the pain of breaking, continues in China.
According to Sports Dong-A on March 3, Song Hye-kyo attends the China Event of a cosmetics brand that he is working as a model. “Song Hye-kyo will attend the Event as scheduled without any change,” said a public relations official at the brand. “We cannot disclose details of the Event and the details of the Event.”
Song Hye-kyo and Song Joong-ki, which were known on the 27th of last month, have emerged as a concern in the advertising industry.
Song Hye-kyo is currently working as a model for the representative cosmetics brand 'Sulhwasu' of Amorepacific Corporation. In addition, it is also showing its face to brands such as Amorepacific Corporation's Beauty device 'Make-on', bottled water 'Isis' and sunglasses brand 'Vedibero'.
As news of their divorce broke out, the brands that modeled Song Hye-kyo did not care.
According to the Korean economy on March 27, "divorce is the personal life of Song Hye-kyo," he said. "It is not related to the contract contents and it is not related to future model activities."
It has also been argued that Song Hye-kyo's divorce issue has had a negative impact on Amorepacific Corporation. “We are fiercely competing for KBeauty’s top position in LG Household & Health Care and China, and divorce will hurt China’s image,” a cosmetics industry source said.
Amorepacific Corporation has put Song Hye-kyo on the front, strengthening the China business of Sulwhasoo to regain KBeauty's representative position. Sulwhasoo has insisted on the No Model policy for the past 20 years, but when LG H & H's Hoo, which led Actor Lee Young-ae, came first, Song Hye-kyo was selected as the first brand model in December 2017.