Actor Park Seo-joon ranked first in the advertising model selected by consumers in the 2018 Consumer Behavior Survey (MCR) conducted by the Korea Broadcasting Advertising Promotion Agency (KOBACO, President Kim Gi-man) last year. This year, it is also being used as a model in various cosmetics, telecommunications, and food and beverage industries.
The movie Lion is a work of Occult material that has recently increased, and it is about Park Seo-joon (Yonghu), who was a martial arts player, meeting Ahn Sung-ki (Anshinbu) of Kumasaje and confronting a group of evil, led by Woo Do-hwan (Jisin).
The netizens responded in various ways, such as "Udohwan, Park Seo-joon, and Ahn Sung-ki are so well balanced" and "Park Seo-joon is so excited." Among them, Park Seo-joon is interested in showing the figure of the martial arts player and the bride in the priest's uniform.
According to the survey, entertainers who have become issues in movies and Dramas tend to have a high preference for advertising models that year. This year's advertising model ranking will be announced through the Kobaco Statistical System along with the results of the 2019 Consumer Behavior Survey (MCR) in December.