Jun Ji-hyun 'comeback' and Song Hye-kyo 'straight' .. The cosmetics industry that keeps advertising model loyalty

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The industry is paying attention to the decision of Amorepacific Corporation to push the actor Jun Ji-hyun back to LG Household & Health Care, which re-launched the model in seven years, and Song Hye-kyo, who recently reported the divorce news.Analysts say that the two actors still help the brand, and that they have contributed greatly to building the brand image.Recently, LG Household & Health Care re-launched Jun Ji-hyun as a model in seven years after launching the hair cosmetics brand Elastin Propolitera.In the industry, it is a reaction that the righteousness has worked on this background.Jun Ji-hyun has achieved good results, including Ellastin shampoos at the top of the sales while Jun Ji-hyun is working as a model, said LG H & H. Jun Ji-hyun has maintained its beautiful hair as a model, and it also worked with the anti-aging of this elastin concept.There are many reasons for the selection, but I also considered working together in the past, he added.Some consumers are expecting Elastin is also Jun Ji-hyun and There is nothing that has changed from the old days.Amorepacific Corporation, a competitor of LG H & H, is also attracting great attention as its advertising model, Song Hye-kyo.Song Hye-kyo and Song Jung-ki shocked the public by announcing the breakup on the 26th of last month after two years of marriage. The divorce of the two people has also caused a lot of waves in the advertising industry.The number of advertisements that two people are appearing in reached about 20.In particular, Song Hye-kyos cosmetics advertising model continued to attract public attention.Amorepacific Corporation expected Song Hye-kyo to continue its glory in March with its beauty device brand Make-on model.Nam Hye Sung, the manager of Make-On brand manager at the time, said, The modern and intellectual charm that Song Hye-kyo showed through various works was in line with the image of Make-On, a beauty device brand with high expertise in skin.So Song Hye-kyos divorce has had a bigger impact on Amorepacific Corporation than any other company.However, the Amorepacific Corporation is also keeping its righteousness without replacing the model.Song Hye-kyo is getting a lot of inquiries about whether he continues to do Sulwhasoo or Make-on model activities, an official at the Amorepacific Corporation said. Divorce is an actors private life, so there is no change from model contracts.In fact, Song Hye-kyo attended the opening ceremony of Sulhwasu Universe held at Hainan International Duty Free Shop in China on June 6, and appeared for the first time after the divorce news.The relationship between Song Hye-kyo and Amorepacific Corporation is beyond the relationship between simple advertisers and models.Song Hye-kyo has been through the Amorepacific Corporation brand model since 2001, depending on age.Following Etude House (2001–2005), Innisfree (2006–2007) and Laneige (2008–2017), he is currently working as a Sulwhasoo and Make-On model, which has been in the 19th year only for the number of years.Professor Kim Joo-deok, dean of Beauty Life Industry International University at Sungshin Womens University, said, Song Hye-kyo has accumulated clean and beautiful images such as acne advertisements since his teenage years, so divorce issues will not have a big impact. It seems that Song Hye-kyos divorce does not affect the brand image from the advertisers point of view.There is also a reason for the actor Jun Ji-hyun and Song Hye-kyo to make a great contribution to the Korean Wave boom in the Chinese region.In seven years, the Ellastin model Jun Ji-hyun re-issued LG Household & Health Care divorce issue, Song Hye-kyo continued to use the Amorepacific Corporation brand image was helped to build the advertiser.
The industry is paying attention to the decision of Amorepacific Corporation to push the actor Jun Ji-hyun back to LG Household & Health Care, which re-launched the model in seven years, and Song Hye-kyo, who recently reported the divorce news.Analysts say that the two actors still help the brand, and that they have contributed greatly to building the brand image.Recently, LG Household & Health Care re-launched Jun Ji-hyun as a model in seven years after launching the hair cosmetics brand Elastin Propolitera.In the industry, it is a reaction that the righteousness has worked on this background.Jun Ji-hyun has achieved good results, including Ellastin shampoos at the top of the sales while Jun Ji-hyun is working as a model, said LG H & H. Jun Ji-hyun has maintained its beautiful hair as a model, and it also worked with the anti-aging of this elastin concept.There are many reasons for the selection, but I also considered working together in the past, he added.Some consumers are expecting Elastin is also Jun Ji-hyun and There is nothing that has changed from the old days.Amorepacific Corporation, a competitor of LG H & H, is also attracting great attention as its advertising model, Song Hye-kyo.Song Hye-kyo and Song Jung-ki shocked the public by announcing the breakup on the 26th of last month after two years of marriage. The divorce of the two people has also caused a lot of waves in the advertising industry.The number of advertisements that two people are appearing in reached about 20.In particular, Song Hye-kyos cosmetics advertising model continued to attract public attention.Amorepacific Corporation expected Song Hye-kyo to continue its glory in March with its beauty device brand Make-on model.Nam Hye Sung, the manager of Make-On brand manager at the time, said, The modern and intellectual charm that Song Hye-kyo showed through various works was in line with the image of Make-On, a beauty device brand with high expertise in skin.So Song Hye-kyos divorce has had a bigger impact on Amorepacific Corporation than any other company.However, the Amorepacific Corporation is also keeping its righteousness without replacing the model.Song Hye-kyo is getting a lot of inquiries about whether he continues to do Sulwhasoo or Make-on model activities, an official at the Amorepacific Corporation said. Divorce is an actors private life, so there is no change from model contracts.In fact, Song Hye-kyo attended the opening ceremony of Sulhwasu Universe held at Hainan International Duty Free Shop in China on June 6, and appeared for the first time after the divorce news.The relationship between Song Hye-kyo and Amorepacific Corporation is beyond the relationship between simple advertisers and models.Song Hye-kyo has been through the Amorepacific Corporation brand model since 2001, depending on age.Following Etude House (2001–2005), Innisfree (2006–2007) and Laneige (2008–2017), he is currently working as a Sulwhasoo and Make-On model, which has been in the 19th year only for the number of years.Professor Kim Joo-deok, dean of Beauty Life Industry International University at Sungshin Womens University, said, Song Hye-kyo has accumulated clean and beautiful images such as acne advertisements since his teenage years, so divorce issues will not have a big impact. It seems that Song Hye-kyos divorce does not affect the brand image from the advertisers point of view.There is also a reason for the actor Jun Ji-hyun and Song Hye-kyo to make a great contribution to the Korean Wave boom in the Chinese region.In seven years, the Ellastin model Jun Ji-hyun re-issued LG Household & Health Care divorce issue, Song Hye-kyo continued to use the Amorepacific Corporation brand image was helped to build the advertiser.

The industry is paying attention to the decision of Amorepacific Corporation to push the actor Jun Ji-hyun back to LG Household & Health Care, which re-launched the model in seven years, and Song Hye-kyo, who recently reported the divorce news. Analysts say that the two actors still help the brand, and that they have contributed greatly to building the brand image.

Recently, LG Household & Health Care re-launched Jun Ji-hyun as a model in seven years after launching the hair cosmetics brand 'Elastin Propolitera'. In the industry, it is a reaction that the righteousness has worked on this background.

"Jun Ji-hyun has achieved good results, including Ellastin shampoos at the top of the sales while Jun Ji-hyun is working as a model," said LG H & H. "Jun Ji-hyun has maintained its beautiful hair as a model, and it also worked with the anti-aging of this elastin concept." "There are many reasons for the selection, but I also considered working together in the past," he added.

Some consumers are expecting "Elastin is also Jun Ji-hyun" and "There is nothing that has changed from the old days".

Amorepacific Corporation, a competitor of LG H & H, is also attracting great attention as its advertising model, Song Hye-kyo. Song Hye-kyo and Song Jung-ki shocked the public by announcing the breakup on the 26th of last month after two years of marriage. The divorce of the two people has also caused a lot of waves in the advertising industry. The number of advertisements that two people are appearing in reached about 20.

In particular, Song Hye-kyo's cosmetics advertising model continued to attract public attention. Amorepacific Corporation expected Song Hye-kyo to continue its glory in March with its Beauty device brand 'Make-on' model.

Nam Hye Sung, the manager of Make-On brand manager at the time, said, "The modern and intellectual charm that Song Hye-kyo showed through various works was in line with the image of Make-On, a Beauty device brand with high expertise in skin." So Song Hye-kyo's divorce has had a bigger impact on Amorepacific Corporation than any other company. However, the Amorepacific Corporation is also keeping its righteousness without replacing the model.

"Song Hye-kyo is getting a lot of inquiries about whether he continues to do Sulwhasoo or Make-on model activities," an official at the Amorepacific Corporation said. "Divorce is an actor's private life, so there is no change from model contracts."

In fact, Song Hye-kyo attended the opening ceremony of 'Sulhwasu Universe' held at Hainan International Duty Free Shop in China on June 6, and appeared for the first time after the divorce news.

The relationship between Song Hye-kyo and Amorepacific Corporation is beyond the relationship between simple advertisers and models. Song Hye-kyo has been through the Amorepacific Corporation brand model since 2001, depending on age. Following Etude House (2001–2005), Innisfree (2006–2007) and Laneige (2008–2017), he is currently working as a Sulwhasoo and Make-On model, which has been in the 19th year only for the number of years.

Professor Kim Joo-deok, dean of Beauty Life Industry International University at Sungshin Women's University, said, "Song Hye-kyo has accumulated clean and beautiful images such as acne advertisements since his teenage years, so divorce issues will not have a big impact." "It seems that Song Hye-kyo's divorce does not affect the brand image from the advertiser's point of view."

"There is also a reason for the actor Jun Ji-hyun and Song Hye-kyo to make a great contribution to the Korean Wave boom in the Chinese region."

In seven years, the Ellastin model Jun Ji-hyun re-issued LG Household & Health Care divorce issue, Song Hye-kyo continued to use the Amorepacific Corporation "brand image was helped to build the advertiser."