SBS's Sunday variety program Running Man' landed in Vietnam after China.
At 7:30 pm on June 6, the Vietnamese version of Running Man - Chay Di cho chi' was first broadcast on Vietnam's representative entertainment channel HTV7. The Vietnamese version Running Man - Chay Di cho chi', which will be broadcast 15 times in total until July, is causing a hot reaction from the first broadcast.
Google search results showed 28,000 views and 1 hour and 15 minutes of full YouTube versions exceeded 3 million views in two days. In addition, the first broadcast of the Vietnamese version of Running Man - Chay Di cho chi', the leader of the Korean Running Man' team, Yoo Jae-Suk, appeared and gave the first mission to Vietnamese viewers.
About 30 Korean production crews and 70 Vietnamese staff, including a two-year preparation period, five months of shooting, and a minimum-type PD, came out. It is a huge production cost that can not be found in Vietnam.
TRAN THAN, the leader of the cast, finished his first filming and said, "There are not one or two things that are amazing, such as the enormous equipment and tremendous production manpower that I have not seen in the movie theater, their uneventful movements, the skillful production ability of the Korean team. This is the first time I have filmed, and I don't think it will be there after that. "
The Vietnamese version of Running Man - Chay Di cho chi' is beyond the meaning of broadcasting culture Korean Wave and has a great meaning of economic Korean Wave. 48 Korean SME products are dissolved in the program. SBS is leading the way in introducing Korean SME products to Vietnam through indirect advertisements and PPL in Running Man - Chay Di cho chi' program in cooperation with KOTRA and the Public Small and Medium Business Cooperation Foundation. In addition, close-up marketing after broadcasting is also contributing to the mutual growth of domestic SMEs such as export and market expansion.