As the mobile service market grew, the mobile industry tended to prefer a thick idol model for fans in their 10s and 30s to secure users of the Millennial Generation, the flagship target. The Champ (IDOLCHAMP), an application launched by MBCPLUS, conducted a survey on the preference of application models for each field in March under the name of RAND Corporation. The following are idols with high consumer preferences for each field announced by Achamp RAND Corporation.
Camera application model: Ong Sung-woo Camera application model preference, 'Ong Sung-woo' took first place. Ong Sung-woo was nicknamed 'Ong-nyi' because he usually uses 'cat filter' in camera apps, and he actually used a self-portrait with a cat filter on SNS as a profile photo before his debut. As if he knew about Ong Sung-woo's love of cat filter, Ong Sung-woo acted as a Snow app model at the time of his career as a Wanna One, and he also appeared as a 'Yaong-i Station' during the advertisement and heard praise from many fans as 'just the right advertisement'. In the second place, BTS members, Monster X Minhyuk in the third place, EXO Chanyeol in the fourth place, and EXID Hani in the fifth place.
Mobile Game Model: Park Jihoon Mobile Game industry is a market where various advertising models ranging from new idols to middle-aged actors are active. According to a survey conducted by the RAND Corporation, the most popular idol in the Game model was Park Jihoon, which accounted for 46% of the total. Park Jihoon is known as Game Deokhoo' and is also a new member of the Game group called 'We are the strongest idol' created by BtoB Seo Eunkwang. Followed by EXO Baek Hyun in second place, Vix Hongbin in third place, BtoB Seo Eunkwang in fourth place, and Luda in fifth place.
Travel application model: From various travel agencies to accommodation applications, travel related applications are also increasing. The idol who had the highest preference in the travel application model preference survey was 'Lee Dae-hui', which was 43.17%. Lee Dae-hui is a foreign language proficiency who has lived in three Europes including Korea, USA and Japan. Those who participated in the vote said that the experience of living in various Europe along with the active image goes well with the model image of the travel agency. Followed by Shiny Key in second place, Seventeen Dogum in third place, JBJ95 Kenta in fourth place, and girlfriend Yerin in fifth place.
Meanwhile, The Champ, which conducted the Idol Model Preference Survey, said it will conduct a survey on the preference of distribution models for a month in April. Idol The Champ allows you to vote for idols that match each field, such as convenience stores, department stores, and duty free shops.
iMBC Kim Mi-jung Photo iMBC