group BTS (RM, Sugar, Jay Hop, Jean, Bue, Ji Min, and Jung Kook) signed a contract with Big Hit Entertainment, which broke the so-called '7 years Jinx' early.
According to Big Hit Entertainment on October 18, BTS recently confirmed its re-signing after a long-term careful discussion. Big Hit Entertainment said in an email to shareholders and in-house members that "we have signed a 7-years renewal contract based on deep trust and affection with BTS."
The turnaround? It was predicted two months ago
▲ Big Hit Entertainment, why did you rush?
The industry is considered an unusual decision, and BTS, which made its debut in June 2013 after a trainee period, had left the contract for more than a year. In the case of Idol group renewal, it is common to take place in a situation where the contract is terminated shortly.
However, Big Hit Entertainment recently took the top spot on the United States of America Billboard main album chart "Billboard 200" for the first time as a K-pop singer, and won the awards at the "Billboard Music Awards" and "American Music Awards" and continues to record unprecedented new performances at the United States of America Stadium. I pushed for a renewal. The fact that it has been applied only to some of the most popular stars such as professional sports is a big affection for Big Hit Entertainment for BTS, and it is a part of the intention that they do not want to miss them.
▲ Because we had a lot of trust
BTS members' thick credibility toward Big Hit Entertainment worked. Big Hit Entertainment Director Bang Si-Hyuk Producers recently promoted collaboration between Japan's famous Producers Akimoto Yasushi and BTS, which are controversial for extreme right and wrong. There was a situation in which fans and the public were caught and withdrew, but basically Bang Si-Hyuk Producers are regarded as the biggest contributor to BTS growth.
One of the key secrets of BTS's success is high-quality music that draws the sympathy of listeners living in the same era. Bang Si-Hyuk Producers actively participated in BTS' album production with their Producers and BTS members, and created the centerpiece of BTS's musical direction. The Big Hit Entertainment Division, led by Bang Si-Hyuk Producers, has also provided generous economic support in terms of music video and social media content production, performance and stage production in order to realize the best quality of BTS' musical narrative.
Big Hit Entertainment said, "It is Big Hit's philosophy that we should give the best treatment to artists who are showing the best performance in World."
I don't worry about '7 years Jinx'
As a result, BTS has already launched a team activity crisis called '7 years Jinx' and '7 years of horse' in the music industry. Most Idol groups sign exclusive contracts between their agency and 7 years in accordance with the standard contract provided by the Fair Trade Commission.
As a result, the contract expires, and there are many cases where the contract is signed, the transfer of the agency, and the withdrawal of the team are different. Recently, Idol groups such as 2NE1, Four Minute, and Rainbow have chosen the card of dismantling in line with the expiration of the contract. Some members, including Infinite, have left the team and reorganized the team. On the other hand, Bitobi signed a contract with Cube Entertainment in July, ahead of the expiration of the contract with Cube Entertainment in March next year.
BTS is expected to continue its global efforts with the more systematic and full support and investment of Big Hit Entertainment. Big Hit Entertainment said, "We have signed a contract for stable and long-term activities." We will further strengthen our BTS team, which is about 100 people, and we will spare no investment and support. "
BTS said through its agency, "I respect the Bang Si-Hyuk mentor who presented the vision of the future from before his debut to the present and reminded me of the view of the World as well as music." "I will do my best to show a better picture for all World fans with Big Hit who has given me generous support."
hwang hye-jin