K-pop What is the meaning of the first US stadium performance?
BTS's next goal, which was the first K-pop singer to win the Billboard 200 chart, a popular music ranking of World authority, was the Stadium World Tour.
Stadium tours are tours that accommodate more than 30,000 people, and can only be met with conditions such as fandom, number of hits, and performance capacity. Britpop band 'Cold Play', which performed at the Olympic Stadium last year and caused syndrome, will tour at the stadium.
City Field, the home stadium of the New York Mets in the US Major League, is a symbolic place among the stadium venues. Paul McCartney, Beyonce, Lady Gaga, and other pop stars from the British band Beatles, are the only musicians to be featured.
BTS held the festival for nearly three hours with more than 40,000 fans who filled City Field. BTS, which opened its title song 'Idol' on the repackaged album 'Love Your Self', has released hits such as 'Love Your Self' series songs such as 'DNA' and 'Fake Love' as well as 'I Need You', 'Run' and 'Mike Drop' remix versions.
Cheers were constantly cheering with the 'Korean T'angchang' in the audience of various races, ages and nationalities, and BTS leads to the first K-pop group to remove the 'K-pop' label. Whenever a new album is released, not just a goal of entering the Korean group, it naturally became a team where World becomes the stage.
This tour of North America was a testament to this. Starting with Los Angeles (LA) on the 5th of last month, Oakland, Fort Worth, Hamilton, Newark and Chicago, the day ended in a spectacular New York City Field. A total of 220,000 seats for 15 performances were sold out at once.
"Starting in LA, this is the last night of the North American tour today, I can't believe you're coming to Cityfield, one precious dream has come true," BTS said. "It's a real honour, including the second number one on the Billboard 200, the start of a new tour, the United Nations speech and the first stadium performance in the United States. I sincerely thank ARMY for making all this happen," she said.
The BTS's City Field stage created a variety of topics early on before the performance, with the tent village called BTS Village. BTS' enthusiastic fan 'Ami' has been tenting for the first place in the standing seat for two days before the first day, and the tent village has been formed as the nighttime homeless continues.
The concert hall initially announced that camping was impossible, but the fans were pushed out and eventually gave one side of the parking lot. New York police officers also kept the tent village. Big Hit Entertainment also confirmed that "at the entrance of City Field, 1,500 fans waited for the concert with tents for two days before the first-come-first-served position."
Billboard also introduced the tent village landscape through the video and also interviewed fans, local broadcasting channel CBS New York reported that a tent village was built around Cityfield ahead of the BTS performance.
On the day of the performance, the city field was transformed into a festival venue early on. Big Hit said, "From early morning on, City Field has been a vibrant figure of fans expecting a BTS concert." The BTS song chorus and the "group flash mob" were shown to heighten the performance atmosphere, and the New York Metro Authority (NYCT) also organized additional subways running to Cityfield.
Ahead of BTS's Cityfield stage, it was tumultuous not only around the venue but also into downtown New York. Amis' long line to buy BTS member character Goods continued at Line Friends' Manhattan Times Square store, which sells character products of mobile messenger 'Line'. The Times Square billboards took a series of LG Electronics smartphone ads that BTS is working as a model.
World Popular Culture and Social Influences Beyond Music
BTS also actively promoted local promotions at the same time as the North America tour. In particular, he received a series of love calls from local terrestrial broadcasting main programs such as NBC talk show 'Jimmy Fallon Show', audition program 'America Got Talent', and ABC morning news program 'Good Morning America'. It is evidenced that BTS gradually builds awareness throughout American popular culture based on fandom.
In addition, the possibility of inviting the Grammy Awards, a popular music awards ceremony recognized not only in the United States but also in the World, is growing. On the 25th of last month, BTS member Sugar, 25, shouted "Going to Grammy" about his next goal when he appeared on "The Tonight Show Starring Jimmy Fallon".
The Grammy Awards are considered to be the top three music awards ceremony in the United States along with the Billboard Music Awards and the American Music Awards. It is the most prestigious of the three awards ceremony, but it has been evaluated as somewhat 'conservative' that it has been biased toward white singers and music, which are mainstream American.
BTS attended 'BTS and Dialogue' at the Clive Davis Theater of Grammy Museum in Los Angeles, USA on November 11th. BTS is the first Korean singer to attend the event hosted by the Grammy Museum, which is why BTS is likely to be invited to the Grammy Awards early next year.
Another of the BTS's activities in the United States has drawn great attention: It's a speech to the UN General Assembly. They attended the UNICEF and the UN Children's Fund youth agenda "Generation Unlimited" event held at the UN Headquarters Trustee Council meeting in New York on the 24th of last month.
BTS, which has released a series of "Love Yourself" albums and is touring the world with the same title, has been sending a message to "Love Yourself" through its "Love Myself" campaign with UNICEF since November last year.
"Who are you, where are you from, whatever your skin color, whether you're a man or a woman, give your voice," said RM, 24, who spoke in English for about seven minutes as the team's representative speaker.
This spread like a campaign through SNS and other titles called Speak Yourself. In many countries, regardless of age, various races began to voice their own voices with a hashtag in front of 'Speak yourself'.
For example, one twitterian confessed that his private secret in Spanish was known by the teacher and told his parents that his relationship with his parents became more solid.
The testimonies that BTS, which sings in Korean, are also appearing on SNS in succession. There are fans who carry placards written in Korean in BTS' overseas performances. On the contrary, more and more Korean fans are studying English for the RM speech of the UN General Assembly.
It is now the stage in Europe and Japan
BTS, which has completed the North America tour, now moves to Europe on the 'Love Yourself' tour. On the 9th and 10th, London O2 Arena will be held in London, Netherlands, Amsterdam, Dome on the 13th, and Berlin Mercedes-Benz Arena in Germany on the 16th and 17th.
The venues where BTS performs on the European stage are also World; at London's O2 Arena, Justin Timberlake, Prince, Coldplay, Taylor Swift and Ed Sheeran performed. Metallica, Sting, Muse and Madonna were on stage at the Mercedes-Benz Arena in Berlin.
European broadcasters have also started to serve as BTS St. Performers on the BBC's popular show The Graham Norton Show on Wednesday. The Graham Norton Show, hosted by British actor and comedian Graham Norton, 55, is a program that boasts influence not only locally but also in Europe. Tom Cruise, Benedict Cumber Batch, as well as top actors, Lady Gaga and Elton John. On the day BTS appeared, actors Woofee Goldberg, model and actor Jamie Donnon, and singer Harry Connick Jr. were named in the lineup.
BTS is also raising its share price in the UK, which is leading to the World two pop markets with the United States. The recently released repackaged album Love Yourself Resolution Anthology title song "Idol" ranked 21st in the UK (UK) Official Singles Chart, the highest record in the Korean group.
Tickets for BTS concerts are sold out on each continent and country, and the ticket is also on the rise. In the online ticket trading site and music communication site, BTS' tickets to Europe and other places are priced at millions of won.
The first dome tour in Japan is also noteworthy: BTS will take the Tokyo Dome, Osaka Kyocera Dome, Nagoya Dome and Fukuoka Yahooku Dome in November and January to February next year. It is only a year since the dome performance for the first time since its debut at Kyocera Dome in Osaka last October, and if it had previously performed at one dome, it has become popular enough to tour this time.
The total number of people attracted by BTS in World is 790,000. The previous World Tour, 'BTS Live Trilogy Episode 3 Wings Tour', performed 40 times in 19 cities of World and attracted 550,000 people.
Experts predict that the next world tour will reach a million people, given the BTS's unbreakable rise.
Tent Village called 'BTS Village' New York Subway Authority, Subway Additional Operations 'Love Your Self' Tour, Europe and Japan, focusing on American pop culture