Aiz Writing Park Hee-ah
The summer season is empty
If Bus Coverskar's Cherry Blossom Ending remains a legend of season songs that cover all the public, Hayes' Rain Comes and So comes up suddenly. Here is another new song, RED Velvet's 'RED Taste' released in 2017. “As the ‘RED taste’ hit, we have another concept that we can follow,” said A, an official at the girl group’s agency. However, it is not necessarily a genre similar to 'RED taste' that can aim for the place of season song. The rainy season, which Mamamu released as a pre-release song for the RED MOON album about a month ago, is still in the top 20 to 30 real-time music charts even today when the rain has been low. AOA's Bingle Bangle, released on May 28, is still in the top 20. In addition, dance songs TWICE 'Dance The Night Away', Black Pink 'Forever Young', Cheongha 'Love U', SEventeen 'What', Momo Land 'BAAM' and GFriend 'Summer Year' are among the top 20. "I originally had a perception that dance songs were not good in spring and winter. Especially in winter, it is difficult for Idol to gain popularity on the charts because it is the time when singers such as Park Hyo-shin, Sung Si Kyung, and Park Jung-hyun are releasing season songs. "In recent years, spring has been better, but there are no gaps in the indie scene like RED puberty and melodies. “It’s a bit difficult to pREDict chart scores,” he said, adding that “the summer is a time when you listen to a lot of dance songs, so you can expect some chart scores, so it’s better to release them.”
How easy is it to get a concept in summer?
"I can bury it in the summer season," said a group producer, B. It is not easy for the staff of the agency to worry about the concept and find the appropriate costumes and songs. So, in jokes and seriousness, "Sometimes when the idea is depleted, the characteristic of summer is strong, so the concept that can lean on it" comes out. “If you’re sure that there’s no such thing as this year, except for BTS or Wanna One, you can’t do anything,” said Mr. B. So it is important to have summer to show the brightest of Idols most directly.” But on the contrary, there is also Idol, which comes out in summer and has its own concept. In Cheongha’s case, the title song “Why Don’t You Know” was also released in the summer, and an MNH entertainment official, Cheongha’s agency, said, “It’s not necessarily aimed at the summer season. “But Cheongha’s voice is well suited to summer, and the name Ha is also written in summer (). “I thought we should not miss the summer season,” he said. “In this process, Cheongha is building her position as a representative female solo artist in the summer.
#Girls' Generation and the vacancy of Sistar
Girls' Generation and Sistar's vacancy, which have gained popularity in the public, serve as an opportunity for junior girl groups. “When I was a summer girl group, the most people thought of Sistar, but now the place is empty,” said producer B. So? TWICE, which released the album regardless of the season, enteRED into a full-scale season song competition with Dance The Night Away. In August, RED Velvet, who became popular with the RED Taste last year, will make a comeback. Composer C said, "GFriend alone can tell. The GFriend was like a team that had a concept in summer itself, but this time it came out under the title of "Summer Summer Year." He emphasized that the vacancy of popular girl groups such as Sistar and Girls' Generation was much more specific to the competition in the Idol market in summer 2018. In addition, there is a tendency to send out new girl groups in advance to avoid the girl group that will debut in the fall when Mnet 'ProDeuce48' ends. “I’m trying to launch a rookie, but I’m afraid of someone from Deuce48 even if the other girl group is not afraid,” said B, adding that he is coordinating his debut.
# Summer is the season of Events
There are many outdoor Events in summer, not only in outdoor music broadcasts, but also in the season where you can see Idols in various specialties and beachside festivals. “There are so many places to go when we get out of this time because there are really many Events in the summer,” said Idol agency official D. However, “headliner-level Idol usually calls only one team, so there are few overlapping appearances on the Event.” For example, if you are a music broadcast or other Event, you can say that TWICE and Black Pink are rarely in the same Event unless they are hosted by a very large company. When many Idols come back in the summer like this year, Event competition is also inevitable.
# Go for the BTS before it comes out
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