IU has maintained its ten-year loyalty to its current agency, KakaoM (formerly Kakao M).
KakaoM said, "IU recently completed a contract with our company and will be able to spend time with KakaoM's exclusive Artist."
The IU, which had recently discussed the expiration of the contract with its agency, confirmed its strong mutual trust with KakaoM and quickly decided whether to renew the contract even though the contract is still months away. As a result, IU has been in charge of the company, KakaoM, which has been with the company since the debut, for more than 10 years.
In particular, he has been receiving criticism and public attention as the K-pop's best Artist, winning all major awards at the national music awards ceremony, including the Record Production of the Year award at the Gaon Chart Music Awards, the Digital Sound Award at the Golden Disk Awards, the Album of the Year at the Melon Music Awards, and the Best Album Award at the Seoul Song Awards.
On the other hand, Kakao M, which changed its name from the existing Kakao M in March, has been growing as a comprehensive content company by strengthening its music distribution, Artist management, production and recent video business. Currently, it has a multi-label system with labels such as Fave, Cracker, Starship, King Kong by Starship, Plan A, E & T Story Entertainment, etc. Recently, BH Entertainment, which belongs to Lee Byung-hun Kim Go-eun, Jay Wide Company, which belongs to Kim Tae-ri Lee Sang-yoon Choi Daniel, We also have a new collaborative system such as strategic stake and partnership with casting agency Ready Entertainment.
KakaoM