Jung Woo-sung, Lee Jung-jae and Ha Jung-woo have recently started a group photo shoot with a magazine. In a shoot in Hawaii, a frequent destination for Ha Jung-woo, the three people wore ADs with a variety of products from heAD to toe. It is a huge project that started with the story of "I want to take a picture together" in a light drink.
They paid AD fees of KRW 100 million to attach AD to three people's pictures, including watches, shoes, sunglasses, and perfume brands, including clothing brands currently working as Models. In general, in the case of oil price pictures that are paid for Model, one or more brands are attached to AD, and nearly 10 brands will be AD in their pictures. Because it is Jung Woo-sung and Lee Jung-jae and Ha Jung-woo.
Before the magazine was released, the pre-released pictures spreAD to various SNS and online communities. Several comments were posted and ran. I only released a few pictures and tasted them, but the AD effect was great. Since then, each brand has been named and used actively for marketing. The money of KRW 100 million is a wasteful result.
Especially Jung Woo-sung, Lee Jung-jae and Ha Jung-woo have received many Love calls regardless of the recent AD trend. Young rising stars such as idols or Actors Jung Hae-in, who can aim for the Korean Wave effect beyond the domestic market, such as group BTS and Black Pink, are now in the AD world. Nevertheless, the three stars in their 40s are keeping their first Love call regardless of trend. It is possible for 'top star' which is not influenced even if there is no work activity or any other issue.
An AD official said, "There is no reason for luxury brands to refuse Jung Woo-sung, Lee Jung-jae and Ha Jung-woo. It is important to be a hot topic for one-off AD through pictorials, but it is effective because it is possible to naturally market viral on SNS. "