In the end, it is also a 'know-how' that can not be clearly explained.
Sean Penn, a member of the band Cox, announced a month ago, and has taken control of various music charts, raising suspicions about Buyer beyond controversy. As of the 17th, Sean Penn's Lee Jin-hyuk Back Home is the number one real-time chart of various music sites. It is a person who is not well known to the public enough to even be unfamiliar with his name. Especially, it is more unexpected because it is lightly overtaken by popular girl group songs such as TWICE, Black Pink, MamaMOO and so on.
Lee Jin-hyuk Back Home is a song from Sean Penn's mini album Take released on the 27th of last month. Sean Penn has no broadcast appearances or music promotion activities, and even though there were no special issues, attention is focused on the background when he came to the top with a late 'back-run'. It is quite similar to the Nilo incident, which was caused by the unknown Singer Nilo, who made the music industry hot this spring, taking first place on the charts late without any special occasion.
However, after the Nilo crisis, the Gaon Chart Policy Committee, which includes six music sites including Melon, Genie, Bugs, Soribada, and Mnet.com, and offline music production and distributors, has applied the chart pre-jing, which does not operate the chart from 1 am to 7 pm, to prevent the shortcuts such as the Buyer suspicion. Melon said that "no abnormal use pattern was found." Chart Pricing is not running the chart for a limited time for six hours to prevent users from artificially raising their rankings with intensive streaming in the relatively small late-night hours.
As the controversy grew, Sean Penn's agency DCTOM Entertainment said, "I never did a Buyer (sound source)." "I promoted the song using Facebook viral marketing." “We were ranked number one in the rankings as it became popular with Kakao Talk background music, and we only got a great response by referring to Singer Yunha and Epik High through SNS,” he said. “We are also getting the truth right.”
In fact, Sean Penn's Lee Jin-hyuk Back Home has risen sharply after the song was introduced on the Facebook page, which introduces hidden masterpieces. However, rather than introducing the actual hidden masterpieces, the page is pointed out as a trick because viral marketing companies often receive a certain amount from Singer and post it for publicity.