"OOO, Billboards chart #00. It's an article title that could have been seen by an idol group with a name. Many idol groups have been doing so-called 'media play' with Billboards' 'World Album Chart' rankings. However, the previous record of BTS and recent BLACKPINK is differentiated in that it is 'real'.
It's not about lowering or demeaning the Billboards World Albums Chart. If you have a fandom of a considerable size, it is not difficult to rank on this chart, which is a non-English range except United States of America.
The Billboards 200 and Billboards hot 100, named by BTS and BLACKPINK, are meaningful in that they are the main charts that range from the former World, including United States of America. It is a proof that he has a World-class awareness and popularity so that he is shoulder to shoulder with big pop stars.
In particular, the 'hot 100' chart is a chart that covers all music genres and is ranked by combining music sales, streaming, and radio broadcasts. It is more encouraging in that it is an indicator of the popularity of United States of America beyond simple fandom, and it is surprising that it is a result of being collected in Korean, not even English.
These are the records set on this chart. BTS reached the top of "Billboards 200" with "Love Yourself Seung Hear" (LOVE YOURSELF Her), and reached number 10 on the "hot 100" chart with the title song "Fake Love (FAKE LOVE).
BLACKPINK entered number 40 on the Billboards 200 with its mini-album "Square Up (SQUARE UP)" and ranked number 55 on the "hot 100" chart with its title song "Tududududou".
What's interesting is the different 'strategies' of the two teams.
The window where BTS met each other with global fans is SNS, which has provided a channel for Content to be shared and spread. Contrary to the past entertainers' 'mysticism' strategy, it was excellent that they increased their intimacy by revealing their daily life through SNS and breathing together. This effect was maximized by building a bond with the empathy of peers who are familiar with SNS utilization.
They have been constantly talking about the reality that their peers see before debut and have been sympathetic. They spoke of the stories they wanted to shout, and they got cheers and response, and in the process, the fandom was firmly cohesive and grew. He grew up as a young man who could sing 'youth' in a teenage boy, and he had the right to grow up again and talk about 'love'. The fans who watched this process together were stronger and more firmly united.
The album contains a social message representing peers, grows together and creates narratives, so fans' affection and support are strongly appearing. It is said that SNS is the main media used by them.
BLACKPINK's strategy is quite different.
YG Entertainment still sticks to the way it is opposed to recent industry trends. It is a style that has been going on since the past when raising the big bang, and it puts more power on the Content itself than communication and promotion, and increases the relative value of the Content through selection and concentration. It is a way to condensate and then burst into one room.
The things you have to take are clear. The preparation period for the comeback is getting longer, and the skinship with the fans is relatively small compared to the The Artists of other entertainments. It is also the background of the joke "Yang Hyun-suk's jewellery".
It is unfortunate for fans, but it is positive for The Artists in that they can show more complete and perfect Content. It is also a good move to meet the management philosophy of 'I will support The Artists to make good Content in a better environment' rather than profit generation.
It is the belief that 'real is through', and the encouraging thing is that it fits together in these days.
What is certain is that the results of the two teams are stimulating the K-pop market in many ways and activating the market.