Girl group 'BLACKPINK' made a comeback. BLACKPINK released its first mini album 'SQURE UP' on the 15th and returned to the music industry in a year. Those who have returned to the 'Tudududou' intensely are sweeping various music charts despite the short Blady.
BLACKPINK, which debuted on August 8, 2016, was hit by the third year of debut this year, although it is still a rookie group, the momentum is hotter and more frightening than anyone else. I looked at the background of being able to put their name on the top girl group and their activity strategy.
'BLACKPINK' is a four-member girl group that followed 2NE1 at yg Entertainment led by Yang Hyun-suk's Producers. As always in these agencies, such as Icon and Winner, BLACKPINK has adhered to the 'super Mysticism' strategy since the beginning of the debut.
Compared to other groups in the same period, BLACKPINK's Blady was long and there was not much album activity. The first mini album released on the 15th, following three singles released in 2016 and last year, is all of the albums they have released so far.
Long Blady is a factor that raises expectations, although it also buys fans' regrets. It is not enough to appear in various entertainments as well as album activities, so image consumption is low. A big reaction to one appearance is also a natural reaction.
An official of one song said, "BLACKPINK has maintained the most Mysticism strategy among yg Singers for a long time. However, this year, we are making contacts with the public little by little through reality appearances and opening SNS accounts for each member. "
Excellent visuals and fashion sense made BLACKPINK a Wannabe group of female fans. Members who boast a lovely appearance and perfect body digest their own atmosphere, including colorful stage costumes as well as everyday fashion.
The most notable member of the fashion industry is Jenny Kim, who has nicknames such as 'Human Chanel' and 'Woman G Dragon'. 'Human Channel' is a nickname given by fans in the sense that the costumes of luxury brands are also luxuriously well digested.
The fact that BLACKPINK has charm not only in the music but also in the visual part can be confirmed through the number of music video views. The music video is a link where overseas fans can directly check the members.
BLACKPINK has surpassed 100 million views in 10 days after the release of the new song 'Tududududu' music video, setting the shortest record for the K-pop girl group. After debut, a total of six music videos have achieved billion views and have been named in the K-pop girl group top class.
In the beginning of debut, BLACKPINK was criticized for following the atmosphere of yg senior group 2NE1. BLACKPINK is also active as a song for Producers Teddy Park, which was also created by Teddy Park following "Whistle" and "Boombaya".
But over time, BLACKPINK shows its own charm, which is different from 2NE1. Like the meaning of the team name 'BLACKPINK', it captures fans with a stage full of personality that does not lose its strong yet girlishness.
The part where the differentiation between the four members is becoming more and more visible is also noteworthy. It shows the advantages of each other, such as Rose, who has a singing ability without shaking, and Lisa, who is from Thailand and speaks four languages and can communicate more actively with global fans.
The expectation for BLACKPINK at yg is now greater than ever: 2NE1 has been dismantled, and Big Bang is resting its full-time activities with its members' military service. As a group representing yg, BLACKPINK is attracting more attention to future activities.