The Korean company RAND Corporation analyzed the brand reputation with JiSoo, MediaJiSooo, Communication JiSooo, and Community JiSooo, which were created by extracting 380 brand big data of girl group individuals from May 15 to June 16 to analyze the big data of girl group personal brand.
In June 2018, the 30th place in the Girl Group's personal brand reputation was MamaMOO Hwasa, aoa Seolhyun, GFriend SinB, (girl) children So-yeon, GFriend Hope, (girl) children's rainy season, aoa Jimin, Girls' Generation Glass, Girls' Generation Taeyeon, TWICE Nayeon, MamaMOO Moonbyeol, GFriend Galaxy, MamaMOO Sola, aoa Mina, aoa Hyejung, aoa Yuna, RED Velvet Slaughter, Girls' Generation Yoona, MamaMOO Wine, RED Velvet Joy, Girls' Generation Sunny, GFriend Thumb, Girls 'Generation swimming, Black Pink Jenny, aoa praise, Momo Land Jui, TWICE Mina, Girls' Generation Seo Hyun, TWICE Momo, TWICE Sana.
The top-ranked company, MamaMOO Hwasa’s brand reputation JiSooo, was analyzed at 3,672,053. The brand’s reputation rose 222.02% compaRED to the brand’s JiSooo 114,323 in May.
In second place, aoa Seolhyun ranked third, GFriend SinB ranked fourth, and GFriend's Hope was named fifth in the (girl) children's So-yeon.
“As a result of the girl group’s personal brand reputation in June 2017, MamaMOO Hwasa brand ranked first,” said RAND Corporation, a Korean company. Hwasa showed high score in link analysis, 'dignity, coolness, healthy', and 'nahon asset, giblet, femme fatale' showed high score in keyword analysis. The positive ratio was 63.98% in the positive ratio analysis.”
Brand reputation JiSooo is an indicator created by brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the analysis of the girl group personal brand reputation, it is possible to measure the positive evaluation of the girl group personal brand, media interest, and the interest and communication of consumers.
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