On June 12, 2013, BTS (BTS) announced Its aspirations to "survive to the end" in Its debut showcase. Five years ago, they did not get much attention at the time of their debut, but now they have achieved more than survival. As a result of his constant efforts to cultivate his skills and create his own music World, the seven boys now stand out as The Artist, who shakes the World market beyond Korea.
In May 2018, the Korean music industry was simply devastated before and after the BTS comeback. After the news that they will be presenting their first stage at the 2018 BillBOArd Music Awards in UnIted States of America Las Vegas, not a domestic music program a month before their comeback, the spotlight surrounding them was not going to be turned off. Even before the official release of the regular third album Love Yourself Former Tier (LOVE YOURSELF Tear), the number of domestic pre-orders was only 1,442,287, which was a record. The BillBOArd Music Awards, which released the song (tItle song) Fake Love, presented the Top Social Award to BTS for the second consecutive year. The fan club ARMY, which drives as much talk as BTS, as well as the UnIted States of America, such as The Washington Post and The New York Times, also welcomed them wIth a hotter heat than in 2017.
The heat was proved by numbers: Love Yourself former Teer topped the BillBOArd 200, and the new song Fake Love debuted at number 10 on the BillBOArd Hot 100. The top BillBOArd chart is the first record in the Korean music industry. The top 10 single charts were also the highest ever in the entry rankings. It is nice to see that the record and single have received good responses at the same time. BTS was the only Korean singer to win the BillBOArd at the same time, which is known to be easy to measure the size of the fandom, and on the contrary, a single chart that is considered a popular measure. It was also worth noting that the ranking was slower than the existing releases. Both Love Yourself former Tier and Fake Love have been on the chart for three consecutive weeks, and are still in 14th and 48th place respectively (as of June 14, 2018).
The music market was not the only one that was devastated by BTS' brilliant performance. In the past few years, not only domestic and foreign cultural circles, but also polItics, economy and society, which have noticed that they are K-pop versions, have been shaken at the same time. Once again, those who confirmed that BTS' success in entering the UnIted States of America and World popularIty were not temporary phenomena through the Fake Love activIty, tapped the calculator wIth a quick notice battle.
Many people have noticed that BTS is from small and medium-sized agencies, not the three major agencies that are commonly referred to as SM, YG and JYP. Big HIt Entertainment, which belongs to BTS, is a label founded by composer Bang Si-hyuk in 2005 independently from JYP. The appearance is not much different from a common entertainment entertainment company, but if It is a feature of Its own, It is extremely small. Thirteen years have passed since It opened, but the current singer is Lee Hyun from BTS and Group Eight, only two teams. Considering that Lee Hyun is not an active singer, It is no exaggeration to say that The Artist, which Big HIt actually manages, is only BTS.
Big HIt has recently been rated by industry officials as the only domestic entertainment company wIth corporate value of more than KRW 1 trillion. According to the Financial Supervisory Service's electronic disclosure system, big hIt sales in 2017 were 92.4 billion won and Heavy Excavator Landslide op was 32.5 billion won. Although sales are still insufficient, the size of Heavy Excavator Landslide op has already exceeded SM 10.9 billion won, YG (25.2 billion won) and JYP (19.5 billion won).
Some consider “choice and concentration” as their success strategies, but the success of BTS and Big HIt is not based on such fragmentary planning or ideas. Their success is an inevItable luck that has been exquisItely matched by individual efforts, polished skills, and the flow of the times based on the success and failure of the K-pop market, which has been hIt by the whole body for foreign advancement. It is because of Baro that It is not as easy as It is to say, although all the World cries for the second and third BTS as blind.
The Power of Content called BTS
The YouTube market, which grew rapidly around 2010 thanks to the full support of the former World younger generation, has winged Content. The various Content incorporated under one channel from the group's A to Z became the largest support group for BTS in Its own right. Once you started to care about anything, such as music, stage, entertainment, and natural appearance in the waIting room, the game ended wIth It. The most powerful power that those who had a strong image of super-command based on their strong support in their debuts were the most powerful when they suddenly called out the popularIty of the song "I Need U" in 2015, was the colorful Content that has been built up for so long.
It was the Hwaryongjeong that took the last point in this popularIty that they were creative idol groups who wrote their own songs. When you realize wIth your skin that everything in your beloved idol group is a thoroughly designed, decorated World, the fantasies of fans who have been deceived and deceived are fragmented. The story is that fan immersion and loyalty are likely to become more solid in the opposIte case. Those who have been roughing up the realIty and troubles of teenagers wIth the School Series have laid the foundations for their growth as icons for all World youths through the Youth Trilogy, which is based on In the Mood for Love, on a special album tItled In the Mood for Love Forever released in 2016.
Hip-hop, Electronica, etc. It is the most loved genre music for young people living on this earth. It has carved dreams, hopes, frustrations and pain that anyone who is now or once a youth can not but sympathize wIth. This addictive Remady is a small and medium-sized agency, and he is preparing for his debut in a small dormItory. He finally entered the stage of BTS' success on the stage where World was welcomed as an audience. It was the result of knowing clearly his limItations and winning It wIth the persistent power of Content.
This is the most crucial reason why BTS is loved wIthout prejudice by fans from around the World while singing in Korean. Those who love BTS do not give up these seven young people by singing in familiar language and melody. The sense of liberation that people wIth different races, nationalIties, and genders feel when they see BTS and listen to their songs comes from a morpheme that is not a form Itself but an It. Fans who arrive at a big World called BTS in their own way also support and follow the new World called BTS in their own way.
It is at this point in Baro that the success of BTS is the biggest difference from the BOA or Psy's case of foreign entry. The BOA has gained archipelago wIth thorough local market analysis and localization strategies, and Cyay has gained World's attention wIth Its internet trend, Meme. BTS, on the other hand, has become a pop star wIth a bigger and more loyal fandom than anyone else wIth cool self-analysis and diligent multifaceted Remady. This is certainly a new case of Korean popular music that has never been made in foreign countries, and at the same time, It has become the basis for the leading foreign media to call them 'Korean Invasion' (expressions compared to 'BrItish Invasion', which means the entry of BrItish popular music, including the Beatles in the 1960s).
It is an entertainment market that is hard to be sure of anything, but this is certain. The fact that BTS is the only thing that can be heard wIthout the tag of K-pop or Korean origin, the introduction of 'the most popular Boy Band in World'. If you dream of “Next Bulletproof,” It is probably another name for luck that will be given to those who have been constantly prepared wIth hints from the success of those who are still hot and ongoing.
kim yun-ha popular music crItic
The birth of 'World's Most Popular Boy Band', a marvelous trio of effort, skill and time stream