As a team singing in Korean without foreign members, it meant that K-pop would play a role in evolving into a unique genre through universally valid messages and good content that transcend the language barrier.
The BTS, which opened its new chapter in the song company with the United States of America Billboard album chart "Billboard 200" and the single chart "Hot 100" ranked 10th, became a "large role model" with a record that was difficult to break easily. Securities analysts predicted that the value of the big hit company would exceed 1 trillion won.
In the Music industry, the success of BTS was analyzed and the discussion of spouses began in earnest. One famous agency even organized a TF (Task Force) team. According to the analysis of the song officials, there were several 'differences' that broke the stereotypes of the K-pop market behind BTS' 'extraordinary' moves.
Message Universality and Pop Trends Genre Convergence = The strength of BTS Music is the universality of messages and the fusion of genres that read pop market trends.
BTS has released their stories with complete storytelling through a series of albums from schools, youth, and the Love Yourself series.
The message in Music is broader than any K-pop group that sings "hateful love". Closely, Idol singers have been tabooed from their story of youth to social issues, criticism of older generations and hierarchy. Sometimes he was inspired by literary works such as '1Q84', 'Demian', and 'People leaving Omelas'. Their lyrics are universally valid for the Mielenier generation to sympathize with, across language and borders.
In the 'Love Your Self' series, I brought out a person-centered topic that says, 'Let's love yourself'. In this series album, the third album 'Paradise', I stroked those who were pushed into an infinite competition society, 'It's okay to have no dreams', 'Whatever big or small is just you'.
Tracks with these messages are completed through work with agency producers Bang Si-hyeok and the poisoning. Famous composers in Korea appreciated the genre "fusion" that is accurate in pop trends.
"When I meet European and Japanese composers, I hear BTS Music and say, 'How did you mix these genres? "I am surprised," he said. "In one song, I put hip-hop as a base, mix traps, future bases, and add lyrical melodies. Genre attempts are a quirky approach from the long experience of producers," he said.
"I am reading all the trends of popular Musical instruments and pop," said Rado of the composition team Black Eyed Pil Seung, who made hits such as SeSTa, Mitsuei, and Twice. "Latin and Cuban Music such as Louis Fonsi's" Despacito "and Camilla Cabeyo's" Havana "is a popular popular work. It's a Latin pop genre," he explained.
Friendly communication through the teenage grammar = These Music and message propagation power are based on new media communication such as YouTube and SNS. "We're just breathing so for granted on SNS," Sugar said in an interview in January. The fact that you have improved intimacy and accessibility through a platform familiar to the 'YouTube generation' is an important point of success.
BTS official Twitter Inc. followers without personal SNS accounts have about 15 million subscribers, YouTube channel 'Bulletproof TV' subscribers about 8.5 million, and total views are 1.35 billion. Their comments on Twitter Inc. are more than 500 million times, twice the sum of tweets about United States of America Donald Trump and Canadian pop star Justin Bieber as of the end of last year.
Before their debut, they were more online than TV and poured out a lot of content. Twitter Inc. has released daily and activity photos and videos of members from 'Self Car', YouTube has released video diary 'Bulletproof Log' and activity behind-the-scenes video 'Bulletproof Night'.
Of course, SNS communication is not their only distinction: most Idol singers use SNS, but they have shown a "delicacy" in how they operate, which breaks the stereotypes of the K-pop market.
In the 2000s, the agencies accepted K-pop as a system of leading companies and released only "complete" content instead of the process. Singers who have the image of 'Idol' have met with the public when they 'full makeup' and perfectly sing and choreograph. However, BTS has completed on stage, but online has approached with a familiar everyday and unrefined friendly tone as if it were a process. He didn’t care about his mouth open and his face, as if he had just slept, and his face was as if he had just woken up.
"It is very important for the Mielenier generation to communicate with a friend," said Kang Moon, a popular Music critic. "BTS has accurately penetrated the grammar that teenagers have waited for, rather than attracting teenagers."
The BTS' SNS communication principle is "with the utmost honesty and sincerity". In the interview, the members cited "not swearing," "not making personal accounts," "not tweeting alcohol," "not all Lizzy exposure photos," and "not being all Lizzy without the other's consent" as their own "rules."
Decentralization accelerated globalization = In terms of online communication extension, BTS has changed the notion of 'Korea success = overseas success' to 'distraction'.
In the meantime, the Music industry has been recognized as "global" only if it succeeds in Korea. There was also a learning effect on the Wonder Girls, who challenged the United States of America market directly, and failed to achieve results.
As if in an official pattern, the agency poured all the promotions into Korea when it made its debut or new news. It was 'essential course' to pay attention to 'face announcement' such as Music program and entertainment appearance. Success in the Korean market is the center, so in order to advance into Asia, I had to wait for 'time' until I saw the light in Korea.
On the other hand, BTS has made extensive multinational fans, making efforts online rather than broadcast. In the early days of their debut, they were "short and small Idol" who were fired from broadcasting (in the "sea") but moved forward with a step of centering away from the existing notions and becoming a "de-centralized" step.
"We have not dreamed about it for a while because it is not easy to return to the home market after succeeding overseas," said a director of the agency. "When we look at the proposition of 'Becoming Global,' the top of BTS' Billboard has made a big difference in our perception."
BTS now has a powerful World fandom 'Ami' in terms of size and cohesion. Those who put Ami on their backs showed their 3rd comeback stage at the United States of America 'Billboard Music Awards' rather than domestic Music program.
Planners "breaking stereotypes BTS spouses...and even packing TFs"