The AD system is anxious to get BTS involved. It doesn’t matter what the guarantee is.
An AD official said, "Everyone is excited to get BTS to Model. If BTS is Model, not only will the brand and product value rise together, but also the product AD effect can be seen thanks to the global popularity. "Regardless of guarantee, the condition that only Model should be done is beginning to come out. The first model I want to be the most popular at this point is BTS. "
Another official said, "It is also possible to see how much influence and popularity BTS has in the AD system. In China, when the Korean Wave was very hot, there were cases where cosmetics were divided and contracted with AD Model. It is a form of contracting with other brands by dividing items such as foundation, basic products and mask packs. Recently, there was little such atmosphere, but BTS did a mask pack model in the form of product collaboration with other brands while doing VT cosmetic AD model. "We can see how popular the world is because the male idol group has shared cosmetics brand items."
For this reason, guarantee is a ceiling. BTS's AD guarantee is worth 900 million won (based on a one-year contract) by fall 2017. It has been showing a noticeable upward curve since the release of Love Yourself winner "Huh" (LOVE YOURSELF "HER"), which has already surpassed 1 billion won last year. It is predicted that it exceeded 1.5 billion won by ranking first in Billboard 200 and 10th in 'Hot 100' after announcing 'Tear' before the third album 'Love Your Self' on the 18th. When you wake up and go up, the guarantee is going up, so the correct guarantee is unpredictable.
AD officials said: "In the industry, top class class is shared with Song Jung-ki as a male model. The two guarantee is between 900 million and 1 billion won. But BTS is more guarantee than the two, and it is guarantee that BTS calls. "
Currently, BTS is playing Model, with seven ADs: Puma, Coca-Cola, LG Electronics (G7 mobile phone), smart school uniforms, Lotte Duty Free Shop, Kookmin Bank and VT Cosmetics. It is no exaggeration to say that if you want a female model because of the target consumer who purchases the product, if the age group is not right, and all brands that do not overlap the items want BTS as Model. However, it is not easy to get a contract even if you call a high guarantee because you do not have time to shoot AD.
A brand official said, "When you become an AD model, there are additional schedules such as brand-related fan signing as well as AD shooting. BTS knows that the schedule is so tight that it is difficult to coordinate all of these schedules. So even if you call the guarantee high, the AD contract is difficult, "he said." It is the reason why I can not take the AD because I can not get the schedule. "