Group BTS (BTS, RM Jean Sugar Jay Hop Ji Min Vu Jung Kook) stood out as "World Star".
BTS won the Top Social Artist award for the second year in a row at the 2018 Billboard Music Awards (BBMA) at the MGM Grand Garden Arena in Las Vegas on Tuesday. The winner of the Korea Singer at the Billboard Music Awards was awarded the video category of 'Top Streaming Song' in 2013 for 'Gangnam Style', but BTS is the first to win the award for the second consecutive year as an idol group. In particular, he won the Worldly The Artist, including Justin Bieber, Ariana Grande, Demi Lovato, and Sean Mendes, which made him realize his status.
The '2018 Billboard Music Awards' selected candidates from April 8 to March 31 last year by measuring album and digital song sales, streaming, radio broadcast frequency, performance and social participation for about a year. The BTS' award-winning 'Top Social The Artist' category was announced in Korea, including the figures reflected in the fan vote from the 15th to the 21st just before the awards ceremony.
On this day, BTS was not only in the first row with top stars, but also was caught on the relay camera from time to time whenever the other Artist won. In addition, he made his comeback stage through the Billboard Music Awards for the first time as an Asian singer, and the new song "Fake Love" (FAKE LOVE) stage, which was released on the day, was the second at the end of the awards ceremony, drawing attention. Kelly Clarkson's introduction to "the best boy band in the former World" also represents the current status of BTS.
As such, BTS has become a brand representing Korea in the past few years, becoming a new 'World Star', which is proved by the financial indicators of their sales activities. Thanks to the popularity of BTS, Big Hit Entertainment, a subsidiary company, recorded the best performance and growth rate since its founding last year. It has achieved sales of 92.4 billion won, operating profit of 32.5 billion won, net profit of 24.6 billion won, and recently attracted a total of KRW 2014 billion in equity investment from Netmarble. This is a figure that surpasses the operating profit of SM Entertainment, YG Entertainment and JYP Entertainment, which are called the so-called Big 3 agency. In addition, Big Hit and BTS now show that they are leading K-pop.
Especially, it is widely believed that the singer who can represent k pop has already been transferred from PSY to BTS in the music industry. In fact, there is a prediction that the value of India of BTS will reach 1 trillion won, which is above the value of PSY's India of 665.6 billion won. PSY was the second-largest Billboard Hot 100 with the mega hit song 'Gangnam Style' in 2012, but it was only a sparkling syndrome. As the burden of such a box office continued to work, the move was not as clear as 'Gangnam Style'. "The BTS itself grew slowly by building overseas fandoms, but PSY suddenly released a specific song ('Gangnam Style') on YouTube, and the topic was diminished, and it reached its limit," a K-pop official said.
"World Star" is now a modifier more suitable for BTS. Considering the music industry's assessment that "BTS is just in its heyday," the future value of BTS is expected to increase further, and it is a matter of concern that they will write any amazing history.