“All of this is not a coincidence,” he said. The group BTS (BTS) is “making a record” that would be in history. From President Moon Jae-in to Canadian politician, he celebrated this incredible achievement. Billboards, the New York Times, and other leading foreign media are paying attention to their success factors.
BTS, which has been at the top of the 'Top Social Artist' category for the second consecutive year at the Billboards Music Awards held recently. At this meeting, the new song 'Fake Love' was released for the first time and collected topics, which was only a miracle signal.
The news that BTS' Fake Love topped the Billboards 200 chart was reported yesterday (28th). It is the first record for Korea Singer, and it is also 12 years since foreign language Music, not English, reached the top of the Billboards.
The celebration was as high as the record. President Moon Jae-in and Minister of Culture, Sports and Tourism Do Jong-hwan sent a congratulatory message. Canada lawmaker Norm Kelly also tweeted that he was celebrating.
The foreign media was also very interested. United States of America Billboards, CNN, Time magazine, the BBC and The Guardian also reported on the top of BTS. In the case of Time magazine, "BTS's wonderful appearance and magical dance movements have created a lot of fans in Asia as well as South America, including Japan and China." The Guardian magazine also said, "(BTS' fan club) reminds me of The Beatles enthusiasts in the 1960s."
The secret to BTS’ success is that the foreign press has begun to focus more on the “possibility” they have, beyond congratulations. To divide it greatly, it is independent ability and communication with fans.
Ingenuity Preparation Magic
"BTS may seem to be gaining popularity since last year, but this is different from the fact," various foreign media said. Since DeV, we have quietly established ourselves to win World. "
“They succeeded in their own compositions, which is extremely rare in the Korean Music industry, and BTS songs cover a wide range of areas,” he said.
In addition, "BTS's outstanding dances and songs contain heartfeltness. There is a magical power that transforms sadness into hope and difference into the same. "
Communication Friendly Passion
The following is why multiple foreign media have paid the most attention: “Communication with former World fans.” This time, President Moon Jae-in’s celebration was attached. BTS, which means "to prevent prejudice and oppression against teenagers," has succeeded in securing a enthusiastic fan base like the group name.
“Ellen DeGeneres also compared BTS fans to The Beatles fans on the Ellen Show,” he said, “and social media, which is huge and highly involved, worked everywhere in the World.”
BTS has been using social media to directly communicate with fans, and it has succeeded in breaking down the wall between entertainers and fans.