The group BTS has received the U.S. record market and is shaking up the domestic economy market. It has laughed at the export market as well as the domestic stock market.
BTS theme stocks surged after the report that BTS entered the top 10 on the single chart hot 100 after the Billboards main chart Billboards 200 in the US. Netmarble, the second largest shareholder of Big Hit Entertainment, will see the trading price rise at 139,000 won on the 18th when BTS came back, and the trading price will rise at 160,000 won on the 30th. Iriver, which has been dedicated to BTS distribution since February, closed at 13,350 won, up 740 won from the closing price of the day before. Keith, who owns Digital Adventure, which is responsible for BTS Japan management, rose 29.97%, while MegaMD, which owns SV Investments, which invested in Big Hit, also rose 1.29%.
Big Hit is well known as a one-top entertainer with a corporate value of 1 trillion won beyond SM, YG and JYP. Experts believe that BTS will surpass 90 billion won in sales last year when it sees the achievements it has collected in the US market. As the company is receiving love calls from each country, such as expanding its US tour this year, it is expected that the corporate value will exceed 1 trillion won if Big Hit is listed.
Brands that have modeled BTS are cheering. KB Kookmin Bank, which introduced BTS as a mobile banking app advertising model, said, "BTS images will be printed check cards and savings products in the first half of this year." BTS is at the center of the topic on the Billboards chart, . We expect that KB Kookmin Bank will be able to see the effect when entering the Southeast Asian market, which is focused on BTS. "
LG Electronics is expecting global effects by introducing the premium smartphone 'LG G7 ThinkQ' model. He appeared on the famous American talk show NBC 'Ellen DeGeneres Show' and took a group commemorative selfie with his smartphone and was naturally broadcast. In addition, when Jay Hop holds his fist, he naturally uses a gesture shot that he shoots automatically after 3 seconds. LG Electronics plans to start selling in the US in earnest from next month.
The G-market Global Shop, a reverse fastball platform operated by eBay, also absorbed Hallyu fans, with demand in Arab countries such as Saudi Arabia and the United Arab Emirates, which had relatively few purchases of Hallyu products. BTS-related products are generally popular, including BTS Medihill Special Mask Pack advertised by BTS as well as products collaborated by BTS and Puma (PUMA). Moon Ji-young, director of global business at eBay, said, "The sales have exploded as overseas fans can buy albums without having difficulty purchasing at Gmarket Global Shop."
The company said that the company is in competition from entering the store, as the demand for fans' purchases is huge because it was planned and made by BTS. One investment expert said, "BTS continues to create colorful content such as games following its own video content and character industry. We are already using the content industry, which has emerged as a driving force for the fourth industrial revolution, and the possibility of expanding as a global market due to the entry into the US is open. "