The group BTS topped Billboard 200, the main album chart of Billboard in the U.S. This is the first time a Korean singer has topped Billboard 200. It is only 12 years since the record in foreign languages not English came to the top.
BTS also made it to the top 10 on the Billboard's main single chart, Hot 100, which is the highest performance for a K-pop group.
As BTS set an unprecedented milestone, the main stone to identify their success factors in the public Music World as well as society as a whole went into full swing.
Meanwhile, BTS recently talked directly about their success factors. They started from Music they wanted to do and were faithful to their job as a singer and constantly communicated with their fans.
true ... faithful to the profession of 'singer'
It contains all the Music of BTS: not the message written by the composition and writer or made by the agency, but the message created by the BTS members themselves and working together.
BTS has recorded three albums, commonly called School Trilogy, from its debut album to School Love Affair in 2014, which include despair, rebellion, and first love experienced in school life, such as school violence and entrance examination.
He then talked about the anxiety, conflict, and hope of youth through the Hwayang Yeonhwa series, which was released in 2015. In the Wings series, including Wings in October 2016 and Wings Abduction - You Never Work Alon in February last year, it dealt with the conflict and growth of youth who met temptation. He is throwing a message of loving himself through the Love Your Self series, which started in September last year with Love Your Self.
As such, BTS talks about the love, anxiety, and happiness of young people of their age. At the same time, adults are criticizing the prejudices and frames created by adults with the eyes of youth.
This is like the appearance of the Mielenier generation, who worry about the opaque future such as job worries, college tuition burden, marriage and housekeeping. Unlike existing idol singers who show only bright images such as hope and love, BTS is representing youth now.
The reason BTS was able to throw such a message is that the members are acting as singers themselves. It is different from the existing idol that gives money to famous composers, buys songs, and trains dance to dance dance by choreographer.
All seven members practice in the rap and vocal fields to show a perfect appearance, and they also write lyrics and participate in composition. The agency selects the songs they will sing, and as a result, BTS’s songs best feature themselves, and the youths of their age.
Communication ... Meet fans through SNS
BTS has been actively utilizing SNS since its debut.
Although Big Hit Entertainment is a representative of famous composer Bang Si-hyuk, it has not received the attention of mainstream media because it is not from a large agency. Therefore, BTS actively utilizes SNS such as Facebook, Twitter Inc., YouTube, and V app rather than publicity through existing media.
There are more than 1,000 videos posted on the official YouTube, 10,000 tweets posted on the official Twitter Inc., and about 200 videos posted on the official V app. BTS' new Music video and broadcast video, as well as dance practice, member birthday feast, pet introduction, and so on, and we have been constantly communicating with fans.
This is what BTS sees online and spreads to all Worlds, which has secured domestic and overseas fans. Especially, this method was very effective for the Mielenial generation who was fluent in information technology (IT) such as mobile and SNS using the Internet since adolescents.
As of 30th, BTS official YouTube subscribers are 8.5 million, Twitter Inc. followers 15 million, V app followers 9.24 million, and Facebook followers 6.77 million. Compared to December last year, YouTube increased by 3 million, Twitter Inc. by 4 million, V app by 2 million, and Facebook by 1 million.
Those who are spread throughout the entire World communicate with BTS via SNS; when a new song from BTS comes out, they listen through YouTube, and interpret it in their own language and share it with each other. This is why fans in the former World can understand and follow the song even if BTS releases a song in Korean.
BTS's powerful power on such SNS has already been recognized by Guinness last year. In September last year, BTS recorded 152,112 retweets in the category of 'Twitter Inc. Most Activity' male group, and was listed in 'Guinness World Records 2018'.
Also, starting with 'Katar', 'FIRE', 'blood sweat tears', 'Save ME', 'Not Today', 'Spring Day', 'DNA', 'Danger', 'I NED U', 'Hormon War', 'MIC Drop' A total of 13 Music videos, including Fake Love (FAKE LOVE), have surpassed 100 million views on YouTube following the remix.