BTS Syndrome & 2012 'Gangnam Style' craze It was Syndrome. In 2012, singer PSY's hit song 'Gangnam Style' will enter 62nd place on the United States of America Billboard main single chart 'HOT 100'. In the end, he ranks second in the final rankings and draws a stroke on Korea Songsa. He will be in the spotlight of former World and will hold the title of 'World Star'.
And 2018 On May 30, BTS (BTS) re-defines the record beyond him: 10th in the first entry ranking; 52 steps above PSY's 'Gangnam Style'.
BTS ranked #1 on the Billboard 200 with its third regular album "LOVE YOURSELF Tear" on the 27th (local time), and #10 on the Billboard HOT 100 with its title song "Fake Love" on the 29th. This is the result of the main album chart ('Billboard 200') and the main music chart ('HOT 100'). Through this, it is confirmed that it has gained popularity in the sound source and all aspects of the album, and it has exceeded the index of simple fandom and has reached popularity.
As the situation suggests, there is a voice comparing BTS and PSY. The Hosaga have analyzed "BTS has surpassed PSY" and "BTS's feat is great, but it is not yet PSY" and realizes the hot music industry thanks to BTS.
It seems natural that the BTS (BTS)'s success in overseas expansion is comparable to that of PSY because the footprints left are so large and clear and there are not many cases of Korean singers. It is similar to the fact that World attention is pouring in, such as entering the Billboard 'HOT 100' chart and appearing on famous talk shows.
Despite the fact that both teams are made in Korean, it is encouraging that they have received hot love in the local area. It is also common that they are receiving national support and hot support while raising Korea's status.
It's self-evident that both PSY and BTS have made great achievements, but certainly the two teams' moves are diverging their ark. Although it is similar, it is analyzed that there is a clear differentiation point to be the same case.
The most crucial thing is that the subject of popularity is different. In PSY, 'Gangnam Style' was highlighted as it received Worldly love. The interest in songs and music videos led to singers. On the other hand, BTS started to secure a World-class fandom and posted the song on the Billboard charts. The result is similar, but the process is completely different.
This point is linked to the story of 'continuity' and 'continuity'. BTS is not as destructive or explosive as in the Case of 'Gangnam Style', but it has a strength in that it has built up its position firmly, secured global fandom, and reached its current position. This is why the analysis that the World-wide popularity that is currently proving will not end in a single way.
This is another possibility. With the support of World interest and global fandom, World will be able to create more spectacular achievements on stage. The fact that collaboration with World musicians has already been concluded and the story is coming and going is a factor that reveals the prospect.
World's media do not simply limit the phenomena surrounding BTS to 'entertainment content'. It is independent of some fans' hobbies and 'global popularity of K pop', and it is dominated by the view of social and cultural phenomenon beyond 'entertainment' category. This means that we are looking for the current status of the changing era through the 'phenomenon' of BTS.
Billboard's K-pop columnist Jeff Benjamin told CNN: " (BTS' Billboard performance) is also a major event for the entire World of World music. "If it is good music in United States of America, which has the largest music market in World, it shows that it is ready to listen with an open mind even if it is not an English song." "BTS has set a new standard by making songs and putting messages in person," he said. "They are talking a lot more." The BBC, the Guardian and other major media are also paying attention to BTS' Billboard records.
Graeme's fairly conservative reaction is also interesting: 'Korea's superstar group is taking control of the North American charts and is showing off its status as K-pop. Through their songs, dances and music videos, they are receiving deeper support from the United States of America society. BTS is original, "he said, posting a praise that he could see the possibility of being on the Grammy stage.
BTS, which is making another Syndrome from PSY, is going to write another history. World is paying attention.