Hyun Bin 1st place, January Actor brand reputation top ..2nd place Son Ye-jin and 3rd place Ahn Hyo-seop
Actor Hyun Bin topped the drama Actor brand reputation; Son Ye-jin topped the list and Ahn Hyo-seop topped the list.
2020 year The 30th place in the January drama Actor brand reputation was: Hyun Bin, Son Ye-jin, Ahn Hyo-seop, Namgoong Min, Lee Sung-kyung, Park Eun-bin, Han Suk-kyu, Seo Hyun-jin, Cho Yeo-jeong, Kim Jung-hyun, Joo Sang-wook, Seo Ji -hye, Oh Na-ra, Park Young-gyu, Ha Ji-won, Kim Bo-ra, Han Da-gam, Ahn Jae-hyun, Seol In-ah, Cha Ye-ryun, Yoon Kye-sang, Kim Joo-heon, Jin Se-yeon, Ok Taek-yeon, Oh Min-seok, Oh Yeon-seo, Lee Y It was in the order of Leon-hee, Oh Jung-se, Lee Ji-hoon, and Shin Dong-wook.
The number one brand was JiSoo 408,4477, Media JiSoo 205,356, Communication JiSoo 153,884, Community JiSoo 147,843, and brand reputation JiSoo 915,246.
The second-ranked Son Ye-jin brand was analyzed as JiSoo 7,202,962 with participation JiSoo 2,166,227 Media JiSoo 2,066,820 Communication JiSoo 1,604,160 Community JiSoo 1,365,755.
The third-ranked Ahn Hyo-seop brand was analyzed as JiSoo 593,5172, with participation JiSoo 351,1029 Media JiSoo 163,8756 Communication JiSoo 323,424 Community JiSoo 461,963. Namgoong Min and Lee Sung-kyung ranked fourth and fifth respectively.
"2020 year," said Koo Chang-hwan, director of RAND Corporation, Korea Enterprises. As a result of analyzing the drama Actor brand reputation in January, the Hyun Bin brand, which attracted consumers' attention due to the drama 'Love's unstoppable', was analyzed as the top. The Hyun Bin brand' was high in the Big Data link analysis, 'cool, love, collect', and Son Ye-jin, ratings, malicious rumors' were high in keyword analysis. In the positive ratio analysis, the positive ratio was analyzed as 71.22%. "
"We analyzed the Actor brand category with Big Data, which increased 15.69% compared to 93,930,396 Actor brand Big Data in December 2019. According to the detailed analysis, brand consumption rose 25.22%, brand issue fell 4.49%, brand communication rose 39.65%, and brand spread rose 45.50%. ", and analyzed the Actor Big Data.
RAND Corporation, a Korean company, is analyzing brand Big Data to understand the change in brand reputation. The drama Actor brand reviews will be conducted from December 6, 2019 to 2020 year By January 23, Hyun Bin, Son Ye-jin, Ahn Hyo-seop, Namgoong Min, Lee Sung-kyung, Park Eun-bin, Han Suk-kyu, Seo Hyun-jin, Cho Yeo-jeong, Kim Jung-hyun, Joo Sang-wook, Seo Ji-hye, Oh Na-ra Park Young-gyu, Ha Ji-won, Kim Bo-ra, Han Da-gam, Ahn Jae-hyun, Seol In-ah, Cha Ye-ryun, Yoon Kye-sang, Kim Joo-heon, Jin Se-yeon, Ok Taek-yeon, Oh Min-seok, Oh Yeon-seo, Lee Yeon-hee, Oh J J Brand B for the brand B B for theung-se, Lee Ji-hoon, Shin Dong-wook, Lee Tae-hwan, Lamiran, Kim Jae-young, Kim Kang-woo, Shim Yi-young, Jang Seung-jo, Lee Chang-hoon, Se-hwan, Cho Byung-gyu, Jung Woong-in, Ha Jun, Cho Yoon-hee, Lee Si-an, Kim Min-gyu, Park Hae-mi, Kim Se-ki, Choi Myung-gil, Choi Yoon-so, Park Se-wan, Kim Mi-sook The analysis was done by theig data analysis.