..2nd place IU and 3rd place Seo Hyun-jin First place, November 2018, women's advertising model brand reputation survey Hong Jin-young was second in the IU third place in the order of Seo Hyun-jin.
RAND Corporation analyzed 16,503,070 brand big data of 50 women's advertising models from October 23, 2018 to November 24, 2018, and consumers' brand participation and communication. The number of women advertising model brand Big Data increased 23.82% compared to 13,328,174 in September.
Brand reputation JiSoooo is an indicator that extracts brand big data and analyzes consumer behavior, classifys it into participation value, communication value, media value, and social value. In the analysis of women's advertising model brand reputation, the analysis of the reputation of the brand was conducted with the participation of consumers, the communication of consumers affecting consumers, and the Community JiSoooo, which measured the size of the brand's spread.
The top 30 rankings for the women's advertising model brand reputation in November 2018 include Hong Jin-young, IU, Seo Hyun-jin, Irene, Jessie, Taeyeon, Jun Ji-hyun, Kyungri, Kim Yuna, Joy, Son Na-eun, Park Na-rae, Im Yoon-ah, Jo Bo-ah, Cla. It was followed by Gong Hyo-jin and Soyou
first place , The Hong Jin-young brand was analyzed as brand reputation JiSoooo 836,532 with participation JiSoooo 216,177 communication JiSoooo 122,022 Community JiSoooo 498,333. Compared with the brand reputation JiSoooo 748,443 in September, it rose 11.77%.
Second, the IU brand was analyzed as JiSoooo 771,017 with participation JiSoooo 167,920 communication JiSoooo 300,387 Community JiSoooo 302,710. Compared with the brand reputation JiSooo 651,730 in September, it rose 18.30%.
Third, the Seo Hyun-jin brand was analyzed as JiSoooo 675,193 with participation JiSoooo 161,675 communication JiSoooo 91,257 Community JiSoooo 422,261. Compared with the brand reputation JiSooo 160,418 in September, it rose 320.89%.
"As a result of analyzing the brand reputation of women's advertising model in November 2018, Hong Jin-young brand was the first place According to the women's advertising model brand category, the number of women's advertising model brand Big Data increased by 23.82% compared to 13,328,174 in September. According to the detailed analysis, brand consumption rose 43.06%, brand communication rose 49.15%, and brand spread rose 7.51%. "
"In November 2018, the first place of the women's advertising model brand reputation "EnJoy, good, good" was high in the keyword analysis of the Hong Jin-young brand, and "sister, family, thumb chuck" was high in the link analysis. In the analysis of positive negative ratios for brands, 83.14 percent of positive ratios came out. "
RAND Corporation, a Korean company, is analyzing brand big data to understand the change in brand reputation. In the November 2018 analysis of women's advertising model brand reputation, Hong Jin-young, IU, Seo Hyun-jin, Irene, Jessie, Taeyeon, Jun Ji-hyun, Kyungri, Kim Yuna, Joy, Son Na-eun, Park Na-rae, Im Yoon-ah, Jo Bo-ah, Claudia Kim, Hwasa, Kim Hye-soo, Lee Na-young, Chung Chae-yeon, Seolhyun, Ji-woo, Kim Tae-hee, Han Go-eun, Hyeri, Son Ye-jin, Moon Chae-won, Lee Young-ja, Kim Hee-sun, Gong Hy Brand big data for o-jin, Soyou, Han Hye-jin, Mungabi, Park Bo-young, Kim So-hyun, Kim Tae-ri, Kim Se-jung, Kim Yoo-jung, Sohee, Baek Jin-hee, Lee Young-ja, Jeon So-min, Isom, Jung So-min, Lamiran, Lee Jung-eun,
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