Boy Group Personal Brand Reputation Big data analysis in June 2020, BTS Jimin 2nd place EXO Baekhyun 3rd place BTS Jungkook was analyzed in order.
On the 20th, RAND Corporation selected 106,260,112 brand big data of 630 individual Boy Group individuals from May 18, 2020 to June 19, 2020 to analyze big data of individual brand reputation of Boy Group, and made with consumer behavior analysis of individual Boy Group brands, it was a brand of JiSooooo, MediaJiSoooo, Communication JiSoooo, and Community JiSooooo. The paper analyzed the reputation JiSooooo. In May 2020, the number of big data for the boy group's personal brand reputation increased by 2.28% compared to 103,895,924.
Brand reputation JiSooooo is an indicator created by brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the analysis of the Boy Group personal brand reputation, it is possible to measure the positive evaluation of the boy group personal brand, media interest, and consumer interest and communication. The analysis of the brand reputation of the boy group included the analysis of brand value evaluation that measured brand influence and the qualitative evaluation of the brand reputation monitor.
In June 2020, the 30th place in the Boy Group's personal brand reputation was BTS Jimin, EXO Baekhyun, BTS Jungkook, BTS B, TVXQ Changmin, BTS Suga, BTS RM, AB6IX Lee Dae-hui, Astro Cha Jung Eun-woo, BTS Jin, TVXQ Yunho, BIGBANG G-D Ragon, BtoB Seo Eunkwang, BTS Jayhop, Super Junior Cho Kyuhyun, nct Jaehyun, Monstar Juheon, EXO Chanyeol, Monstar Shanu, WINNER Kang Seung-yoon, The Day After TomorrowEsporte C The Daily After Tomorrow, Clube BahiaTwogether, The Day After Tomorrow, Clube BahiaTwogether, Monstar Kihyun, Monstar Minhyuk, Super Junior Yesung, The Day After Tomorrow Boyz was analyzed in the order of Monstar IM, NU'EST Minhyun, Shinhwa Kim Dong-wan.
The brand of BTS Jimin was analyzed as JiSooooo 6,806,289 with participation JiSooooo 760,913 Media JiSooooo 1,936,061 Communication JiSooooo 2,097,244 Community JiSooooo 2,012,072. Compared with the brand reputation JiSoooo 6,121,244 in May, it rose 11.19%.
Second, EXO Baekhyun brand was analyzed as JiSooooo 6,137,838 with participation JiSooooo 1,590,786 media JiSooooo 1,264,485 communication JiSooooo 1,627,620 Community JiSooooo 1,654,948. Compared with the brand reputation JiSooooo 5,608,321 in May, it rose 9.44%.
Third, the brand of BTS Jungkook was analyzed as JiSooooo 4,752,631 with participation JiSooooo 495,391 media JiSooooo 1,842,827 communication JiSooooo 1,300,894 Community JiSooooo 1,113,520. Compared with the brand reputation JiSooooo 4,528,162 in May, it rose 4.96%.
4th place, BTS brand was analyzed as brand reputation JiSooooo 4,309,379 with participation JiSooooo 623,226 media JiSooooo 1,702,976 communication JiSoooo 882,684 Community JiSooooo 1,100,493. Compared with the brand reputation JiSooooo 4,104,593 in May, it rose 4.99%.
The TVXQ Changmin brand was analyzed as JiSooooo 4,010,361 as the participating JiSooooo 2,086,668 media JiSooooo 638,491 communication JiSooooo 765,429 Community JiSooooo 519,773. Compared with the brand reputation JiSooooo 1,111,564 in May, it rose 260.79%.
"In June 2020, the Boy Group's personal brand reputation analysis showed that the BTS Jimin brand ranked first. Analysis of the Boy Group personal brand category showed a 2.28% increase compared to the Big Data 103,895,924 of the Boy Group personal brand reputation in May 2020. According to the detailed analysis, brand consumption rose 8.69%, brand issue fell 7.69%, brand communication fell 0.41%, and brand spread rose 16.41%. "
"The BTS Jimin brand, which ranked first in the Boy Group's personal brand reputation, was highly loved in link analysis, communication, and gratitude." In keyword analysis, "Bangbangcon, Ami, and Filter" were analyzed highly. In the positive ratio analysis, the positive ratio was 80.83%. "
RAND Corporation is measuring and announcing brand reputation through big data reputation analysis of domestic brands. The June analysis of the Boy Group's personal brand reputation was conducted through brand big data analysis from May 18, 2020 to June 19, 2020.
In June 2020, the top 100 brands of the Boy Group's personal brand reputation were BTS Jimin, EXO Baekhyun, BTS Jungkook, BTS Bu, TVXQ Changmin, BTS Suga, BTS RM, AB6IX Lee Dae-hui, Astro Cha Jung Eun-woo, BTS Jin, TVXQ Yunho, BIGBANG G-D Ragon, BtoB Seo Eunkwang, BTS Jayhop, Super Junior Cho Kyuhyun, nct Jaehyun, Monstar Juheon, EXO Chanyeol, Monstar Shanu, WINNER Kang Seung-yoon, The Day After TomorrowEsporte C The Daily After Tomorrow, Clube BahiaTwogether, The Day After Tomorrow, Clube BahiaTwogether, Monstar Kihyun, Monstar Minhyuk, Super Junior Yesung, The Day After Tomorrow Boyz is currently Monstar IM, NU'EST Minhyun, Shinhwa Kim Dong-wan, On & Off Hyojin, nct Mark, Seventeen Jun, nct Haechan, BIGBANG Sun, NU'EST JR, AB6IX Park Woojin, Super Junior Rye Wook, Monstar Hyungwon, The D D After After Tomorrow Clube BahiaTwogther Huning Kai, Seventeen Min Kyu, The Day After Tomorrow Esporte Clube BahiaTwogther Tae Hyun, On and Off Yoo, AB6IX Kim Dong Hyun, EXO Sehoon, On and Off Wyatt, BtoB foster material, NU'EST bag Ho, Bigton Han Seung-woo, Seventeen Jeonghan, nct Taeyong, Super Junior Shindong, nct Jisung, EXO Suho, AB6IX Jeon Woong, Seventeen Wonwoo, On-Off Jayers, Super Junior Lee Teuk, EXO Dio, Seventeen Seung Kwan, The Boyz starring, BtoB Lim Hyun Sik, Seventeen Ho Ho City, nct Doyoung, nct Jaemin, NU'EST Ren, Seventeen Uji, Astro Munbin, nct Geno, EXO Ray, nct Taeil, On & Off Etion, On & Off MK, VIXX Rabi, Shiny Taemin, Super Junior Eun Hyuk, SF9 Low, nct Johnny, The nct Thousander Boyz Young-hoon, Infinite Kim Sung-gyu, VIXX Ken, BtoB Jung Il-hoon, SF9 Chanhee, Seventeen Escoops, nct Utah, The Boyz Sunwoo, Seventeen Dogum, The Boyz New, God Seven Camp, Shinhwa Eric, EXO Kai, nct Win Win, Pentagon Hui, Super Juni Or Siwon, The Boyz Queue, Seventeen Joshua, Berry Berry Kangmin, Pentagon Jinho, BtoB Lee Minhyuk.