Cosmetics brand Nature Republic continues its relationship with sm Entertainment, which has put nct 127 as the face of its brand following its artist EXO (EXO).
Nature Republic announced on March 13 that it has signed a domestic and global exclusive model contract with nct 127.
nct 127 has fandom in Korea, as well as in the US and Europe, so brand awareness and reliability are expected to improve, Nature Republic said.
Nature Republic said, "The charm of the nct 127 members has been selected as a new model in line with the naturalistic brand concept." We expect positive synergy in creating K beauty re-leaping opportunities. "
Previously, Nature Republic used EXO as an advertising model from 2013 to February this year.
Meanwhile, Nature Republic has returned to its CEO last month and has started to normalize Harvard Business School. Nature Republic said that Chung's return was "a reflection of the will of employees and shareholders who want the Harvard Business School to be responsible, along with the voice of need for active and bold response to the crisis situation and market uncertainty caused by the pandemic (global pandemic) of the new Coronavirus infection (Corona 19).
Nature Republic, nct 127 contract 8-year exclusive model EXO Ear Baton