Contactless has emerged as a trend throughout society in the wake of the new Coronavirus infection (Corona 19) situation. It is a new lifestyle that avoids contact with others according to 'social distance'.
The K-pop scene also shows signs of a "Contactless" wind burning; the star at the forefront is group 'EXO' leader Suho. Suho, who recently released his first Solo album 'Self-Portrait', joined the 'Video Ashley Cole Event' when fans were unable to play with Corona 19. I talked to my fans through Video on the last two days and four days.
Among the fans who purchased Suho's album through Online, Suho talked to the winner by walking the Video call directly to the audience for about two minutes. The fans even send the CD signed directly to their home in front of them.
Fans who have been diligent have left their reviews on Twitter and portal site blogs, and fans are responding that they are "envious".
In fact, K-pop related events such as concerts were canceled with Corona 19, but it was Members Only that fans were especially disappointed. This is because it is the opportunity to see your favorite K-pop star at the closest point. The 'Video Ashley Cole Event', which was planned in this situation, is like a gift to fans.
Recently, the first mini album 'REASON FOR BEING': In () will be released and the debut showcase will also be held Online, with the group 'Tio (TOO)' also hosting 'Video Ashley Cole Event'.
Recently, TioPhi Media's new group 'MCND' was popular with 'Members Only', which makes Video calls with fans under the title of 'Meet & Ashley Cole'. In this wind, even though it was fresh debut, it was also nominated as the top candidate for 'M Countdown' of cable music channel Mnet.
For a while, the promotion idea using non-face-to-face is expected to explode in the music industry. HyundaiCard has also released the popular singer Crush and rapper Jesse's "Digital Lover" in support of the Contactless lifestyle of the "digital native" generation.
It is expected that cultural technology that actively utilizes IT, etc., reflecting this trend, can be applied to K-pop in earnest. EXO's agency SM Entertainment is working on the development of 'Celeb Bot', which allows fans and singers to have a one-on-one daily conversation early on.
The music industry is also developing 'Contactless' wind...' Video Ashley Cole event 'active SM Enter fan - singer 1:1 conversation 'Seleb bot'