Kai was selected as a cover model for the April issue of the fashion magazine Elle Korea, and collected topics with sensual visuals, followed by cover of the May issue of Elle in three countries: Indonesia, Thailand and Vietnam.
In the public picture, Kai presented the 2020 spring/summer collection look with a perfect fit, offering a variety of charms ranging from the face of fashion icons to a lovely atmosphere.
Kai is a model of the Italian luxury brand Gucci and has been a big player for the second consecutive year as a male global ambassador for the first Korean Gucci eyewear. In addition, GQ, a British fashion magazine, has been named the only K-pop artist in the '2020 Best Dresser Men 50', capturing the global fashion world.
In particular, Elle Indonesia said, "Korea's superstar Kai, who leads the trend, has decorated the cover of Elle Indonesia. When Kai covered in 2018, it sold out in two days, the first time in Elle Indonesia history," he said. "The response is huge this time. The May issue has already sold out and is very surprised by its popularity. "
Kai is also a member of the combined team SuperM, which has seven members including Shiny Taemin, EXO Baekhyun, NCT 127 Tae Yong and Mark, China Group WayV Lucas and Ten. On the 26th, he participated in the world's first online paid concert "Beyond LIVE" (Beyond Live) and communicated with fans around the world.