Idol group 100 Brands 2020 year According to the Big Data analysis in April, BTS ranked second in the BTS, followed by BLACKPINK ranked third in the BTS, according to RAND Corporation.
2020 year The 30th place in the April Idol group 100 brand reputation is BTS, EXO, BLACKPINK, Mamamu, RED Velvet, A Pink, (girls) Kids, Twice, Winner, Eyes One, Girl of the Month, Girls' Generation, Oh My Girl, NCT, Seventeen, April, Tiara, Wanna One, Shiny, Signature Super Junior, Space Girl, Big Bang, Astro, Monster X, Infinite, TVXQ, New East, Lovelies, and AOA were analyzed in order.
1st, BTS (RM, Sugar, Jin, Jhop, Jimin, Bu, and Jungkuk) brands became participatory JiSooo 2,220,320 MediaJiSooo 1,653,591 Communication JiSooo 2,837,181 Community JiSooo 3,190,641, brand reputation JiSooo 9,901, It was analyzed as 733. CompaRED with the brand reputation JiSoo 13,605,781 in March, it fell 27.22%.
2nd place, EXO (Support, Chanyeol, Kai, Dio, Baekhyun, Sehun, Xiumin, Ray, Chen, Tao, Luhan, Chris) Brands participated in JiSooo 298,496 MediaJiSooo 675,522 Communication JiSooo 2,415,083 Community JiSooo 1,854,881 As a result, it was analyzed as brand reputation JiSooo 5,243,982. CompaRED with the brand reputation JiSooo 3,940,592 in March, it rose 33.08%.
Third, the brand of BLACKPINK (JiSooo, Jenny, Rose, Lisa) was analyzed as JiSooo 4,638,840, with participation JiSooo 250,712 media JiSooo 537,014 communication JiSooo 1,888,495 Community JiSooo 1,962,619. CompaRED with the brand reputation JiSooo 5,219,601 in March, it fell 11.13%.
The brand of Mamamu (Solar, Hwasa, Moonbyeol, and Wheein) was analyzed as brand reputation JiSooo 4,249,989 with participation JiSooo 199,496 media JiSooo 467,759 communication JiSooo 1,673,826 Community JiSooo 1,908,908. CompaRED with the brand reputation JiSooo 2,245,404 in March, it rose 89.27%.
The brand of RED Velvet (Wendy, Irene, Slaughter, Joy, and Yerry) was analyzed as JiSooo 4,140,427 with participation JiSooo 281,160 Media JiSooo 405,254 Community JiSooo 2,117,780 1,336,233. CompaRED with the brand reputation JiSooo 4,372,792 in March, it fell 5.31%.
"2020 year," said Koo Chang-hwan, director of RAND Corporation, Korea Enterprises. BTS brands topped the list of the top 100 Idol group brands in March; Idol group brand categories showed last 2020 year CompaRED to the Idol group 100 brand Big Data 113,769,391 in March, it decreased 0.49%. According to the detailed analysis, brand consumption fell 9.30%, brand issue rose 4.03%, brand communication rose 8.75%, and brand spread fell 8.55%. The positive rate analysis for Idol group was 62.39%, up 2.26% from the positive rate of 60.13% in March. "
"2020 year The BTS brand, which ranked first in the Idol group 100 brand reputation in April, showed a high score of "Enjoy, Admir, Perform" in the link analysis, and "Bangbangcon, YouTube, Ami" was high in keyword analysis. In the analysis of the positive ratio, the positive ratio was 62.84%.