Idol group 100 Brands 2020 year As a result of big data analysis in April, BTS ranked second in the BTS, followed by BLACKPINK ranked third in the EXO.
RAND Corporation on the 25th has 2020 year to analyze big data on Idol group brand reputation. Twenty20 year from March 23 By April 24, 100 Idol group brand big data 113,210,292 were extracted and the brand reputation was analyzed by measuring consumers' participation in the Idol group 100 brands by JiSooo, MediaJiSooo, Communication JiSooo, and Community JiSooo. Last 2020 year CompaRED to the Idol group 100 brand Big Data 113,769,391 in March, it decreased 0.49%.
2020 year The 30th place in the April Idol group 100 brand reputation is BTS, EXO, BLACKPINK, Mamamu, RED Velvet, A Pink, (girls) Kids, Twice, Winner, Eyes One, Girl of the Month, Girls' Generation, Oh My Girl, NCT, Seventeen, April, Tiara, Wanna One, Shiny, Signature Super Junior, Space Girl, Big Bang, Astro, Monster X, Infinite, TVXQ, New East, Lovelies, and AOA were analyzed in order.
First, the BTS brand was analyzed as brand reputation JiSooo 9,901,733 with participation JiSooo 2,220,320 Media JiSooo 1,653,591 Communication JiSooo 2,837,181 Community JiSooo 3,190,641. CompaRED with the brand reputation JiSoo 13,605,781 in March, it fell 27.22%.
Second, EXO brand was analyzed as JiSooo 5,243,982 with participation JiSooo 298,496 media JiSooo 675,522 communication JiSooo 2,415,083 Community JiSooo 1,854,881. CompaRED with the brand reputation JiSooo 3,940,592 in March, it rose 33.08%.
Third, the BLACKPINK brand was analyzed as JiSooo 4,638,840 as participating JiSooo 250,712 Media JiSooo 537,014 Communication JiSooo 1,888,495 Community JiSooo 1,962,619. CompaRED with the brand reputation JiSooo 5,219,601 in March, it fell 11.13%.
Fourth, the Mamamu brand was analyzed as JiSooo 4,249,989 with participation JiSooo 199,496 media JiSooo 467,759 communication JiSooo 1,673,826 Community JiSooo 1,908,908. CompaRED with the brand reputation JiSooo 2,245,404 in March, it rose 89.27%.
The RED Velvet brand was analyzed as JiSooo 4,140,427 with participation JiSooo 281,160 media JiSooo 405,254 Community JiSooo 2,117,780 1,336,233. CompaRED with the brand reputation JiSooo 4,372,792 in March, it fell 5.31%.
"2020 year," said Koo Chang-hwan, director of RAND Corporation, Korea Enterprises. BTS brands topped the list of the top 100 Idol group brands in March; Idol group brand categories showed last 2020 year CompaRED to the Idol group 100 brand Big Data 113,769,391 in March, it decreased 0.49%. According to the detailed analysis, brand consumption fell 9.30%, brand issue rose 4.03%, brand communication rose 8.75%, and brand spread fell 8.55%. The positive rate analysis of Idol group was 62.39%, up 2.26% from the positive rate of 60.13% in March. "