The new product was sold on average 25,000 units a day to the first Weekend immediately after launch, followed by an average of 30,000 units sold daily to the second Weekend.
Hot Golden Olive Chicken is a product that utilizes the spicy taste and crispy texture preferred by young people in BBQ representative menu Golden Olive Chicken. It has four flavors such as 'Red Detachment', 'Black Pepper', 'Christy' and 'Ticking Sauce'.
BBQ explained that while the four flavors are popular with different customers, hot golden olive chicken, which appeared as an indirect advertisement (PPL), is also attracting attention as the drama featuring advertising model Lee Min-ho became popular.
"Hot Golden Olive Chicken has developed four pleasant spicy flavors for customers to enjoy in various ways," said Yoon Hong-keun, chairman of BBQ. "In order to overcome the difficulties of Merchant due to the spread of new coronavirus infections, we are making advertisements for popular actor Lee Min-ho, "He said.
Yoon also said, "It is the philosophy of BBQ that the headquarters will live only when Merchant lives." He said, "I will do my best to increase the Merchant sales in the future."