Chic sensibility to a free and dynamic casual representation of the brand system(the SYSTEM)in the global Denim brand Levi's with WE check project to celebrate actor Lee Sung-kyung of the information disclosed.
That project the brand launching of the 30 anniversary of the brand's Denim items, unique emotional interpretation of this project.
Especially this project is the campaign's First Project, ‘Log in Oreginality’theme was, ‘Originality’of the Ri for the interpretation of the meaning of Re, Rework for a site to replace the ‘outside more freely’, ‘expression of pleasure’, ‘of diversity and respect’, ‘infinite expansion’of the meaning. Each morning whole world fashion, and social issues emerging as another 'Earth environment', 'sustainability', including the truth in that is also noteworthy.
Pictorial belongs to Lee Sung-kyung is the 'sustainability'of Ghost turns into appearance. Natural wash stand Denim jacket in a unique time balance line of the skirt to match, and Cheong-cheon Fashion city center is represented in such a fashion icon Down to a choice.
Especially Lee Sung-kyung distinctive personality and a professional music producer on staff all friendly atmosphere at the shoot was that after it.
Lee Sung-kyung along with a system of 'Resource Network project for the' W. eBay 4 in floor and website, SNS account through discover.