EXO Kai will continue to be a global ambassador for luxury brands for the second consecutive year.
Kai was selected as the first male global ambassador for Italian luxury brand Gucci Eyewear in Korea, and participated in the 2019 Autumn/Winter advertising campaign, as well as filming the 2020 Spring/Summer campaign, which expressed an omachu on American culture in the 80s, proving its unique influence in the fashion world.
In addition, Kai is a customer of Gucci, and the cover of the April issue of 'Elle Korea', which is scheduled to be released on the 20th, also has a sensational appearance of the 2020 Spring/Summer collection look, which has infinite charm from the face of fashion icons to the lovely atmosphere.
When asked about his experience as a global ambassador for a brand in an interview with Elle Korea, Kai said, "I am happy to show different aspects according to the concept. I think it was possible because I saw the charm of the individual. I was nervous because of the different shooting environment, but I am having a happy experience. "