RAND Corporation is a 2020 year for big data analysis of boy group personal brand reputation. Twenty20 year from February 19 By March 20, we extracted 107.939 million Big Data from 598 individual Boy Group members and analyzed the brand reputation with JiSoo, MediaJiSoo, Communication JiSoo, and Community JiSoo, which were created with consumer behavior analysis on individual Boy Group brands. Last 2020 year Compared to the Big Data of 168,866,199 in February, the Boy Group's personal brand reputation increased 0.99%.
As a result, 2020 year In March, the 30th place in the Boy Group's personal brand reputation was BTS Jimin, BTS Jungkook, BTS Bu, BTS Suga, BTS RM, BTS Jin, Astro Cha Eun-woo, WINNER Kang Seung-yoon, BTS Jay Hop, CNBLUE Jung Yong Hwa, FT Island Choi Min-hwan, BIGBANG Ji-dragon, EXO Suho, EXO Baekhyun, VIXX Ravi, EXO Kai, NCT Reproduction, EXO Chan Yeol, VIXX Hongbin, Super Junior Shindong, Bigton Han Seung Woo, NCT Mark, SF9 Roone, WINNER Song Minho, New East Minhyun, EXO Chen, BIGBANG Sun, NCT Taeyong were analyzed in order.
The BTS Jimin brand, which ranked first, was analyzed as JiSoo 1,249,736, Media JiSoo 2,448,847, Communication JiSoo 2,617,138, and Community JiSoo 2,205,040. Compared with the brand reputation JiSoo 863,3706 in February, it fell 1.31%.
"The Jimin brand is highly proven, powerful, and breakthrough in link analysis," said Koo Chang-hwan, director of the Korea Corporation. "Filter, ON, and Fake Love were highly analyzed in keyword analysis. In the positive ratio analysis, the positive ratio was 92.08%. "