Nature Republic, EXO and Breakup in eight years..."Chen marriage and the second-generation news impact?"
Seoul = = Nature Republic breaks up with the idol group EXO (EXO), which has been working as a full-time model for about 8 years.
According to the cosmetics industry on the 16th, Nature Republic decided not to extend its exclusive contract with EXO, which expires on the 29th of next month. EXO has been a dedicated model of Nature Republic since 2013.
Nature Republic is informing its owners of the expiration of the contract ahead of the expiration of the contract and encouraging the company to burn out its products, including collaborative products with EXO, which is in store.
Prior to this, Nature Republic released the Winter Special Edition 'EXO Edition Water Tint', which collaborated with EXO last month. In addition, the company is launching a global color campaign by releasing a makeup picture with the concept of '12 Shades of Light'.
Some say that the decision not to extend the contract that has been going on for eight years is due to the marriage and the news of EXO's main vocal Chen.
Chen announced the marriage news with a non-entertainer bride in a handwritten letter on the fan site on the 13th, and later took control of the portal site's real-time search term. When news of his marriage became known, some fans even issued a statement calling for Chen to leave.
"It is difficult to say exactly when the exclusive contract expires, but it is due to expire in the contract by spring this year," said a Nature Republic official. " (With the expiration of the exclusive contract), it is irrelevant to this issue."
Who will be the next model of Nature Republic following EXO is also of interest. " (Nature Republic's selection of new models) has not yet been confirmed," the official said.
Exited contract expires on 29th of next month..."The company's "nothing to do with Chen marriage issues."