In the fourth series of Others, a campaign with a message that Good Sleep accumulates, Makes a Good Me, model Park Bo-gum plays guitar and sings. This AD expresses the change of 'Good I' after sleeping 'Good Sleep' through Park Bo-gum's song and guitar performance, and strengthens the message about the cumulative effect of good sleep.
Earlier, the first campaign Bicycle was selected in the 2018 Seoul Video AD TV Finalist category, and the second Tomato and the third Sea were selected in the 2019 Seoul Video AD TV Finalist campaign category. A total of three AD campaigns with Actor Park Bo-gum have accumulated more than 40 million views.
“The key message of the AD campaign, ‘Good sleep builds up, makes me good,’ has become more attractive,” said an ACE bed official.
On the other hand, ACE bed is also in the process of SNS event in accordance with the release of this TV CF. Through the lottery, customers who have regrammed CF images through Instagram are presenting various gifts including Park Bo-gum handwritten calendar and undisclosed special gift.
For more information on AD and related events and product information on ACE bed, please visit the ACE bed website.
Actor Park Bo-gum and new campaign AD released in first half of 2020