airing goal sbs will co-produce the Indonesia version of Running Man.
With the success of Season 1 of the Vietnam Running Man boosting the Running Man' content power throughout Southeast Asia, this Running Man' Indonesia co-production is expected to be a stepping stone to the spread of Running Man' Southeast Asia co-production. In particular, Indonesia is the central country of Southeast Asia with the largest population of Southeast Asia (about 270 million people), so it is expected to play a big role in driving the Korean Wave in Southeast Asia.
“sbs has also made a full-fledged entry into Indonesia, the largest market in Southeast Asia, following China and Vietnam,” said Kim Yong-jae, head of sbs’s global content biz team. “We will make every effort to make a big contribution to the spread of the Korean Wave by making it as we have made our way through research and research over three years.” “‘Running Man’ Indonesia expects OTT to resonate with the market through a new attempt to combine broadcasting and OTT in the rapidly growing Indonesia,” said Jimmy Kim, CEO of Genflix, an OTT brand of FCL.
Meanwhile, sbs plans to pursue a content commerce business through cooperation with Tocopedia, the No. 1 company in Indonesia e-commerce, in connection with the co-production of Indonesia Running Man'.
In addition to Running Man', Indonesia terrestrial MNC TV and 'Fantastic Duo' 2020 year It is in talks with the goal of airing in the first half of the year, and will co-produce Good Friends (Play and Drama) with terrestrial SCTV, the second largest in Indonesia, and produce and air in the first half of next year.
