"Korea's imported Scotch whiskey market has grown at an average annual rate of 7% over the past three years, and Valentine is leading growth to the top of the list." Florentine Le Pernorica, managing director of marketing at Korea, said at the launch of the 17-year Artist Edition at Pier 59 Studio in Seongsu-dong, Seoul on the 4th, "Valentine is recording 28 percent of Share in the domestic international (imported) Scotch whiskey market, and its growth rate is leading the growth beyond the market growth rate."
According to the Korea Liquor Import Association, the domestic imported Scotch whiskey market (as of October this year) has grown by an average of 7% annually for the past three years since 2017. In the same period, sales of Valentine's Scotch whiskey increased by an average of 9.2 percent a year, Le Managing Director said.
Growth engines are diverse and solid product portfolios and reliability. The reason for this is that we have continued to communicate with consumers through the 'Time to Add Deep' campaign, which introduced the brand model Jung Woo-sung Lee Jung-jae.
It was explained that all product lines are growing evenly, including Valentine's finalist, single malt whiskey, Valentine 17 and 21 and 30 years.
Next year, we will concentrate more on single malt whiskey. Valentine introduced its first single malt 12-year-old product in Korea last month, following the introduction of the 15-year-old single malt whiskey in 2017. Next year, Lee Jung-jae and Jung Woo-sung will show a single malt whiskey advertisement. In addition, since its launch in 1989, it plans to expand the 17-year market for Valentine, one of the most preferred Blended whiskeys in Korea.
"Valentine plans to continue to expand its range in the single malt whiskey market, but this is not a substitute for Blended whiskey," Le Manufacturer said. "Pernorica Korea has a diverse portfolio of single malt and Blended scotch whiskey to Irish whiskey, "He said.
Regarding the introduction of the double-blind system for liquor rebates next year, he said, "We will continue to do business while complying with domestic laws." The National Tax Service has decided to implement the "Notice of Delegation of Orders on Establishment of Liquor Trading Order" (Lucky Liquor Notice) including the double-blind liquor rebate system from June 1 next year. When the anti-punishment system is implemented, not only liquor companies that provided rebates, but also wholesalers and brokers who received them will be punished.
9.2% growth over three years .. Jung Woo-sung and Lee Jung-jae single malt advertisements "We will comply with domestic laws and regulations next year"