EXO Kai (a member of SM Entertainment) is ranked 7th in the 2020 Best Dresser by British magazine GQ.
In particular, GQ said of Kai, "EXO Kai is one of the largest and most influential pop stars in the world. Kai represents the interesting modern style of Korea, and his style is experimental, courageous, elegant and sophisticated. "
Luke Day, GQ fashion director and GQ Style editor, said, "I was completely fascinated by him while working with Kai. Kai’s style is original and inspires many people; he is a true pioneer of brave and bold choices.”
In addition, Kai has been selected as the Italian luxury brand Gucci Global Ambassador and has been selected as the official muse as well as the first Korean male global ambassador of Gucci eyewear, participating in the 2019 autumn/winter advertising campaign, capturing the global fashion world with sensual visuals and unique charm.
On the other hand, Kai is making a comeback and active activity with EXO's regular 6th album OBSESSION (Obsition) on November 27th.